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Sustainability

The Tech Race to Back Up Fashion’s Green Claims

Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.

Sustainability

The Tech Race to Back Up Fashion’s Green Claims

Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.


Technology

RFID’s ‘Quiet Revolution’ in Retail

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.

Technology

RFID’s ‘Quiet Revolution’ in Retail

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.


Technology

Zegna’s Made-To-Measure Business Is Getting a Tech Upgrade

Its new digital tool makes it easier for clients to customise products in any combination of colours and fabrics they like, as long as they don’t try to mix a pink jacket with yellow pants.

Technology

Zegna’s Made-To-Measure Business Is Getting a Tech Upgrade

Its new digital tool makes it easier for clients to customise products in any combination of colours and fabrics they like, as long as they don’t try to mix a pink jacket with yellow pants.


Luxury

BoF Insights | The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality

From home design to hotels, the $4.3 trillion lifestyle sector is set for growth as customers prioritise experience and place greater value on the spaces where they live, work and socialise, according to BoF Insights’ new report.

Luxury

BoF Insights | The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality

From home design to hotels, the $4.3 trillion lifestyle sector is set for growth as customers prioritise experience and place greater value on the spaces where they live, work and socialise, according to BoF Insights’ new report.


Technology

AI Takes on the Fashion Industry’s Counterfeit Problem

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

Technology

AI Takes on the Fashion Industry’s Counterfeit Problem

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.


Partner Content

BoF Insights | The Evolving Art of Luxury Experiential Retail

Today’s luxury shoppers have high expectations for what experiential shopping needs to deliver, as a new report from BoF Insights, in partnership with upcoming shopping district Royalmount, reveals.

Partner Content

BoF Insights | The Evolving Art of Luxury Experiential Retail

Today’s luxury shoppers have high expectations for what experiential shopping needs to deliver, as a new report from BoF Insights, in partnership with upcoming shopping district Royalmount, reveals.


Partner Content

How AI Can Innovate Post-Sale Strategies

Today, distribution and delivery strategies increasingly impact brand perception and have emerged as a critical consideration for retail businesses. BoF and ShopRunner invited market leaders, including executives from Fendi, Skims, MyTheresa and Puma, to discuss how AI solutions could improve customer service, reduce return rates and increase profitability.

Partner Content

How AI Can Innovate Post-Sale Strategies

Today, distribution and delivery strategies increasingly impact brand perception and have emerged as a critical consideration for retail businesses. BoF and ShopRunner invited market leaders, including executives from Fendi, Skims, MyTheresa and Puma, to discuss how AI solutions could improve customer service, reduce return rates and increase profitability.


Retail

Human Creativity Is Key to Winning the AI Revolution

Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era’s winners will be those that re-invest these savings in human imagination.

Retail

Human Creativity Is Key to Winning the AI Revolution

Over the next decade, artificial intelligence will bring unprecedented cost savings to the retail sector. The era’s winners will be those that re-invest these savings in human imagination.


Retail

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.

Retail

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.


Direct-to-Consumer

Will Brands Ever Get Product Recommendations Right?

The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.

Direct-to-Consumer

Will Brands Ever Get Product Recommendations Right?

The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.


Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.

Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.


Technology

How Brands Can Start Making Use of Data

The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.

Technology

How Brands Can Start Making Use of Data

The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.