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Marketing

Case Study | The Complete Guide to Influencer Marketing

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.

Marketing

Case Study | The Complete Guide to Influencer Marketing

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.


Retail

Why Fashion Still Hasn’t Cracked Rental

The recent shuttering of rental start-up Seasons highlights how logistics costs and uncertain cash flow have dimmed the prospects of a once-hot retail concept.

Retail

Why Fashion Still Hasn’t Cracked Rental

The recent shuttering of rental start-up Seasons highlights how logistics costs and uncertain cash flow have dimmed the prospects of a once-hot retail concept.


Retail

Why Fashion Can’t Escape the Discount Cycle

Last year, American retailers seemed to have broken their habit of relying on deep promotions, thanks to limited inventory and pent-up demand. These beneficial circumstances, experts say, may be disappearing in 2022.

Retail

Why Fashion Can’t Escape the Discount Cycle

Last year, American retailers seemed to have broken their habit of relying on deep promotions, thanks to limited inventory and pent-up demand. These beneficial circumstances, experts say, may be disappearing in 2022.


Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.

Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.


Marketing

The Marketing Metrics That Matter in 2022

Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.

Marketing

The Marketing Metrics That Matter in 2022

Doubts over the reliability of advertising data from platforms and the dubious nature of so-called vanity metrics are forcing marketers to think smarter about how they measure success moving forward.


Technology

The New Technologies Fashion Schools Are Teaching Students

Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.

Technology

The New Technologies Fashion Schools Are Teaching Students

Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.


Retail

The 10 Themes That Will Define the Fashion Agenda in 2022

Each of the 10 defining themes in The State of Fashion 2022, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlights strategies to safeguard recovery and tap new opportunities for sustainable growth in the year ahead.

Retail

The 10 Themes That Will Define the Fashion Agenda in 2022

Each of the 10 defining themes in The State of Fashion 2022, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlights strategies to safeguard recovery and tap new opportunities for sustainable growth in the year ahead.


Workplace & Talent

How Retailers Can Prevent Robberies This Holiday Season

A spate of “smash and grab” robberies and similar organised theft incidents have dealt the latest blow to retailers looking to staff up at a critical time.

Workplace & Talent

How Retailers Can Prevent Robberies This Holiday Season

A spate of “smash and grab” robberies and similar organised theft incidents have dealt the latest blow to retailers looking to staff up at a critical time.


Technology

How Online Privacy Rules Changed the Way Fashion Finds Customers

Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.

Technology

How Online Privacy Rules Changed the Way Fashion Finds Customers

Apple’s new privacy settings weren’t the first move to limit data companies have access to and won’t be the last, meaning brands can’t rely on their old playbooks to target new shoppers.


Technology

Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.

Technology

Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.


Technology

How Fashion Businesses Can Mitigate Cyber Risk

In an increasingly digitised economy, cyber risks are rising fast. To protect their customers, business operations and creative assets, fashion companies need to strengthen their defences.

Technology

How Fashion Businesses Can Mitigate Cyber Risk

In an increasingly digitised economy, cyber risks are rising fast. To protect their customers, business operations and creative assets, fashion companies need to strengthen their defences.


Retail

The Year Ahead: Consumers to Reboot Wardrobes for Post-Pandemic Life

Consumers will reallocate wallet share across fashion categories as pent-up demand for newness intersects with more social freedoms. Companies should prepare for this shift by honing data-driven product development and adjusting their inventory mix.

Retail

The Year Ahead: Consumers to Reboot Wardrobes for Post-Pandemic Life

Consumers will reallocate wallet share across fashion categories as pent-up demand for newness intersects with more social freedoms. Companies should prepare for this shift by honing data-driven product development and adjusting their inventory mix.