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News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.

News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.


News & Analysis

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

News & Analysis

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.


Workplace & Talent

How I Became... L’Oréal’s Head of Makeup Research and Innovation for Luxury Brands

Micheline El Achkar’s science background served as a conduit to her current role in luxury makeup research and innovation. Now, she offers her careers advice for working in the beauty industry.

Workplace & Talent

How I Became... L’Oréal’s Head of Makeup Research and Innovation for Luxury Brands

Micheline El Achkar’s science background served as a conduit to her current role in luxury makeup research and innovation. Now, she offers her careers advice for working in the beauty industry.


Retail

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.

Retail

How to Approach Promotions This Holiday Season

Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.


Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.

Direct-to-Consumer

Why the New Guard of Digital Brands Are Embracing Wholesale

When even Glossier and Allbirds are signing deals with multi-brand retailers, it’s clear the go-it-alone era is over. Here’s how some new brands are building wholesale into their business plan from the get-go.


Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship

Retail

How to Plan Your Retail Footprint

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship


Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.

Technology

How Fashion’s Relationship With Buy Now, Pay Later Is Changing

Retailers signed on with buy now pay later services to draw new shoppers and convince them to spend more. Some are having second thoughts about what happens to those customers’ data once they click purchase.


Technology

The Returns on TikTok Ads Don’t Match the Hype Just Yet

Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.

Technology

The Returns on TikTok Ads Don’t Match the Hype Just Yet

Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.


Technology

5 Ways Retailers Can Gain an Edge Using Data

Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.

Technology

5 Ways Retailers Can Gain an Edge Using Data

Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.


Technology

The Opportunity in Hyper-Personalising Shopping

Big Data and AI can power one-to-one experiences that build long-term loyalty.

Technology

The Opportunity in Hyper-Personalising Shopping

Big Data and AI can power one-to-one experiences that build long-term loyalty.


Technology

Zalando Co-CEO on Bringing Data Science to Fashion Retail

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.

Technology

Zalando Co-CEO on Bringing Data Science to Fashion Retail

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.


Technology

At More Retailers, Algorithms Are Deciding What’s for Sale

Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.

Technology

At More Retailers, Algorithms Are Deciding What’s for Sale

Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.