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Beauty

Glossier Set to Return to Physical Retail, Open Stores Globally

After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.

Beauty

Glossier Set to Return to Physical Retail, Open Stores Globally

After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.


Marketing

The Secret to Sephora’s Influencer Marketing Success

On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.

Marketing

The Secret to Sephora’s Influencer Marketing Success

On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.


Beauty

Can Halal Cosmetics Ride the Clean Beauty Wave?

Halal cosmetics are gaining traction beyond the core demographic of observant Muslim consumers thanks to the vegan and ethical beauty movements. But running a halal brand has its challenges.

Beauty

Can Halal Cosmetics Ride the Clean Beauty Wave?

Halal cosmetics are gaining traction beyond the core demographic of observant Muslim consumers thanks to the vegan and ethical beauty movements. But running a halal brand has its challenges.


Beauty

Can Zara Crack Beauty?

The brand has mastered the art of quick, trendy fashion. But it remains to be seen if it has the right formula for beauty.

Beauty

Can Zara Crack Beauty?

The brand has mastered the art of quick, trendy fashion. But it remains to be seen if it has the right formula for beauty.


Beauty

Why Valentino Is Finally Launching Makeup

The Italian fashion brand was one of the last major luxury labels without its own beauty line. The debut follows successful cosmetics launches for Gucci and Hermès.

Beauty

Why Valentino Is Finally Launching Makeup

The Italian fashion brand was one of the last major luxury labels without its own beauty line. The debut follows successful cosmetics launches for Gucci and Hermès.


Beauty

Why Do Conglomerates Close Beauty Brands?

Just six weeks after Estée Lauder announced it would shutter makeup line Becca, the beauty giant said it would also close Rodin Olio Lusso. Shiseido and LVMH’s Kendo are rethinking their portfolios, too.

Beauty

Why Do Conglomerates Close Beauty Brands?

Just six weeks after Estée Lauder announced it would shutter makeup line Becca, the beauty giant said it would also close Rodin Olio Lusso. Shiseido and LVMH’s Kendo are rethinking their portfolios, too.


Beauty

Makeup Artist Violette Launches Brand

Backed by $2.75 million in seed funding, the YouTube star debuts a multi-category collection that aims to hit a sweet spot between Instagram face and ‘effortless’ beauty.

Beauty

Makeup Artist Violette Launches Brand

Backed by $2.75 million in seed funding, the YouTube star debuts a multi-category collection that aims to hit a sweet spot between Instagram face and ‘effortless’ beauty.


Beauty

What Beauty Products Will Consumers Buy in 2021?

Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.

Beauty

What Beauty Products Will Consumers Buy in 2021?

Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.


Beauty

Is There KVD Beauty Without Kat Von D?

LVMH’s Kendo is revamping the brand, hoping to move past the departure of its controversial founder. But rapidly changing beauty trends and stiff competition may prove even bigger hurdles.

Beauty

Is There KVD Beauty Without Kat Von D?

LVMH’s Kendo is revamping the brand, hoping to move past the departure of its controversial founder. But rapidly changing beauty trends and stiff competition may prove even bigger hurdles.


Beauty

Why Estée Lauder Is Shutting Down Becca Cosmetics

The 2016 acquisition was already challenged before the pandemic, and the beauty conglomerate is making cuts as it looks ahead at a post-pandemic recovery.

Beauty

Why Estée Lauder Is Shutting Down Becca Cosmetics

The 2016 acquisition was already challenged before the pandemic, and the beauty conglomerate is making cuts as it looks ahead at a post-pandemic recovery.


Beauty

Why Estée Lauder Is Finally Acquiring Deciem

The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.

Beauty

Why Estée Lauder Is Finally Acquiring Deciem

The American prestige beauty giant’s purchase of the company, best known for $6 serums, is a sign of the increasing blur between drugstore and luxury.


Beauty

How India’s Nykaa Aims to Beat Sephora

The Indian beauty unicorn is preparing for an IPO that could see it reach a valuation of $3 billion thanks to persuasive digital marketing and a hyper-local merchandise mix.

Beauty

How India’s Nykaa Aims to Beat Sephora

The Indian beauty unicorn is preparing for an IPO that could see it reach a valuation of $3 billion thanks to persuasive digital marketing and a hyper-local merchandise mix.