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Partner Content

Why YSL Beauté Is Investing in Smart Tools, Intelligent Makeup and Responsible Products

BoF discovers how AI technology, smart tools, regenerative agriculture and purpose-driven projects are defining the next iteration of YSL Beauté, as the brand transforms its products and services to reflect the needs of consumers today.

Partner Content

Why YSL Beauté Is Investing in Smart Tools, Intelligent Makeup and Responsible Products

BoF discovers how AI technology, smart tools, regenerative agriculture and purpose-driven projects are defining the next iteration of YSL Beauté, as the brand transforms its products and services to reflect the needs of consumers today.


Beauty

Why Diffusion Beauty Brands Rarely Take Off

With the launch of AF94, Halsey now operates two makeup brands. But star power alone won’t ensure success for a diffusion label, a notoriously tricky concept to pull off in beauty.

Beauty

Why Diffusion Beauty Brands Rarely Take Off

With the launch of AF94, Halsey now operates two makeup brands. But star power alone won’t ensure success for a diffusion label, a notoriously tricky concept to pull off in beauty.


Beauty

Exclusive: Halsey Launches a Second Beauty Brand

AF94, the musician’s second beauty label which launches at Walmart this week, targets Gen-Z and will sell for $10 and under.

Beauty

Exclusive: Halsey Launches a Second Beauty Brand

AF94, the musician’s second beauty label which launches at Walmart this week, targets Gen-Z and will sell for $10 and under.


Beauty

We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.

Beauty

We Don’t Need Beauty in the Metaverse — Yet

Beauty brands have a natural edge on TikTok and YouTube, but are lagging the fashion industry in making a splash in the virtual world. Without the logos and distinctive characteristics of apparel and accessories, it’s unclear how skin care, makeup and fragrance will establish a presence and a purpose in web3.


Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?


China

Rethinking China’s Beauty Market

As global brands face headwinds in China, L’Oréal and Shiseido are betting on new investment funds targeting C-beauty companies to sustain growth.

China

Rethinking China’s Beauty Market

As global brands face headwinds in China, L’Oréal and Shiseido are betting on new investment funds targeting C-beauty companies to sustain growth.


Beauty

Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.

Beauty

Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.


Beauty

Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.

Beauty

Puig to Acquire Byredo

The Spanish fragrance giant is taking a majority stake in the Swedish brand known for its crisp, minimalist branding and gender-free perfumes.


Beauty

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?

Beauty

Advice for Glossier’s New CEO

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?


Beauty

Colour Cosmetics Make a Bold Comeback

Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.

Beauty

Colour Cosmetics Make a Bold Comeback

Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.


Beauty

Why Lady Gaga’s Haus Beauty Needed a Rebrand

Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.

Beauty

Why Lady Gaga’s Haus Beauty Needed a Rebrand

Almost three years after teaming up with Amazon to introduce Haus Labs, Lady Gaga is taking an old school approach to beauty retail when she re-launches the makeup line with Sephora next week.


Beauty

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year

With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.

Beauty

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year

With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.