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Beauty

Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands

Hyram Yarbro and Addison Rae are the latest content creators-turned-founders to discover online fame alone doesn’t translate into beauty sales.

Beauty

Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands

Hyram Yarbro and Addison Rae are the latest content creators-turned-founders to discover online fame alone doesn’t translate into beauty sales.


Beauty

Morphe Parent Files for Bankruptcy, Parts Ways With Ariana Grande’s R.E.M. Beauty

Following disappointing sales, influencer controversies, layoffs and store closures, the beauty incubator’s assets are to be acquired by lenders.

Beauty

Morphe Parent Files for Bankruptcy, Parts Ways With Ariana Grande’s R.E.M. Beauty

Following disappointing sales, influencer controversies, layoffs and store closures, the beauty incubator’s assets are to be acquired by lenders.


Beauty

P&G Beauty Acquires Textured Hair Brand Mielle Organics

Mielle Organics has been acquired by P&G Beauty for an undisclosed sum. Co-founders Monique and Melvin Rodriguez will stay on in their roles of CEO and COO, respectively.

Beauty

P&G Beauty Acquires Textured Hair Brand Mielle Organics

Mielle Organics has been acquired by P&G Beauty for an undisclosed sum. Co-founders Monique and Melvin Rodriguez will stay on in their roles of CEO and COO, respectively.


Beauty

Why It’s So Hard for Fashion Retailers to Succeed in Beauty

It’s hard to break into beauty, on or offline, even if you’re owned by Amazon. As retailers from Trader Joe’s to Moda try to establish dominance in a category with endless points of distribution, it takes more than just populating your site or shelves with bottles and tubes of skin care to get shoppers to see you as a viable seller of beauty. It takes authority, and usually, exclusive focus (Sephora and Ulta Beauty aren’t trying to sell fashion, after all).

Beauty

Why It’s So Hard for Fashion Retailers to Succeed in Beauty

It’s hard to break into beauty, on or offline, even if you’re owned by Amazon. As retailers from Trader Joe’s to Moda try to establish dominance in a category with endless points of distribution, it takes more than just populating your site or shelves with bottles and tubes of skin care to get shoppers to see you as a viable seller of beauty. It takes authority, and usually, exclusive focus (Sephora and Ulta Beauty aren’t trying to sell fashion, after all).


Beauty

The Debrief | How Harry Styles Built a Nail Polish Empire

Priya Rao, executive editor, Business of Beauty, joins Lauren Sherman to unpack how the singer’s lifestyle label has managed to build a loyal fan base — without his direct involvement.

Beauty

The Debrief | How Harry Styles Built a Nail Polish Empire

Priya Rao, executive editor, Business of Beauty, joins Lauren Sherman to unpack how the singer’s lifestyle label has managed to build a loyal fan base — without his direct involvement.


Beauty

Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.

Beauty

Why Beauty Is the New ‘It-Bag’ for Luxury E-Commerce

Moda Operandi is launching beauty, the third luxury fashion site to enter the category in under a year.


Beauty

How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.

Beauty

How Beauty Brands Are Preparing for 2023

As companies plan for another turbulent year, they are emphasising value, taking bigger retail bets and remaining optimistic.


Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.

Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.


Beauty

How Kim Kardashian Changed Beauty – Again

Kim Kardashian may have launched her beauty brand, SKKN by Kim, with a collection of nine skin care products this year, but her impact on the beauty world came from just about everything else.

Beauty

How Kim Kardashian Changed Beauty – Again

Kim Kardashian may have launched her beauty brand, SKKN by Kim, with a collection of nine skin care products this year, but her impact on the beauty world came from just about everything else.


Beauty

Gen-Z Beauty Brands Grow Up

A number of brands targeted at younger consumers — armed with loud, colourful branding and fresh capital — have to think about what comes next.

Beauty

Gen-Z Beauty Brands Grow Up

A number of brands targeted at younger consumers — armed with loud, colourful branding and fresh capital — have to think about what comes next.


Workplace & Talent

How I Became... L’Oréal’s Head of Makeup Research and Innovation for Luxury Brands

Micheline El Achkar’s science background served as a conduit to her current role in luxury makeup research and innovation. Now, she offers her careers advice for working in the beauty industry.

Workplace & Talent

How I Became... L’Oréal’s Head of Makeup Research and Innovation for Luxury Brands

Micheline El Achkar’s science background served as a conduit to her current role in luxury makeup research and innovation. Now, she offers her careers advice for working in the beauty industry.


Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.