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Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.

Beauty

Is Mass Appeal Even Possible Anymore?

Brands like Maybelline and Budweiser face fallout when appealing to Gen-Z’s diverse, gender fluid values. But as younger shoppers get older, big corporations have to get comfortable with catering to fragmented audiences – unless they just tap Alix Earle.


Beauty

Why Gen-Z Loves Dupes

Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.

Beauty

Why Gen-Z Loves Dupes

Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.


Beauty

Can A-List Estheticians Build Viable Beauty Brands?

As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.

Beauty

Can A-List Estheticians Build Viable Beauty Brands?

As more skin care experts launch their own brands, leaning on a roster of A-list clientele may not be enough to scale.


Beauty

Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line

Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.

Beauty

Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line

Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.


Retail

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.

Retail

Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t

Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.


Beauty

L’Oréal to Acquire Aesop

Beauty giant L’Oréal is buying Aesop in a reported deal that values the brand at $2.525 billion.

Beauty

L’Oréal to Acquire Aesop

Beauty giant L’Oréal is buying Aesop in a reported deal that values the brand at $2.525 billion.


Beauty

Sephora to Sell Its Beauty Brands with Zappos

The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.

Beauty

Sephora to Sell Its Beauty Brands with Zappos

The beauty retailer plans to launch its assortment of beauty with the Amazon-owned shoe and fashion company this summer.


Beauty

Would You Buy Lube From a Celebrity?

Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that’s emerging as the next frontier for celebrity branding.

Beauty

Would You Buy Lube From a Celebrity?

Christina Aguilera is the co-founder and chief brand advisor of Playground, a line that specialises in sexual wellness – a space that’s emerging as the next frontier for celebrity branding.


Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.

Partner Content

2023 Trends at the World’s Largest B2B Beauty and Cosmetics Event

Cosmoprof Worldwide returned this March, attracting 2,980+ exhibiting companies from 64 countries. Now, BoF shares its insight on the key trends of the event.


Beauty

E.l.f. and American Eagle Reveal Beauty Collaboration

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.

Beauty

E.l.f. and American Eagle Reveal Beauty Collaboration

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.


Beauty

The Business of Beauty Global Forum: First Speakers Announced

Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.

Beauty

The Business of Beauty Global Forum: First Speakers Announced

Sephora’s Jean-André Rougeot, Nykaa’s Falguni Nayar, Isamaya Ffrench, Byredo’s Ben Gorham, Unilever Prestige’s Vasiliki Petrou, Monique Rodriguez of Mielle Organics, Glossier’s Kyle Leahy, and Jane Lauder will join BoF in Napa Valley from May 30 - 31, 2023.


Beauty

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.

Beauty

What Beauty Can Learn From Booze

From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.