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cosmetics

Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.

Beauty

Ulta Beauty’s Merchandising Chief Looks Inside a Big Bet on Wellness

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and “feeling good” into daily routines.


Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.

Marketing

The Future of Performance Marketing

Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars.


Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.

Beauty

Why Beauty Brands Want a Bigger Piece of the $1.5 Trillion Wellness Pie

The State of Fashion: Beauty finds that brands have a growing opportunity to tap into emerging wellness subcategories — from sleep to sexual intimacy to ingestible beauty — by upgrading existing products or expanding portfolios, provided they do so with credibility and authenticity.


Beauty

Black Beauty Brands Chart Their Next Chapter of Growth

While 2020′s racial reckoning promised sweeping industry change, progress has been slow. Today, Black beauty brands are hoping to court their consumers in more creative ways.

Beauty

Black Beauty Brands Chart Their Next Chapter of Growth

While 2020′s racial reckoning promised sweeping industry change, progress has been slow. Today, Black beauty brands are hoping to court their consumers in more creative ways.


Beauty

Creating Hotel Amenities for the Post-Pandemic Era

Rising room rates have prompted hotel owners to raise the bar on travel-sized toiletries as the industry contends with changing realities, like the move away from single-use plastics.

Beauty

Creating Hotel Amenities for the Post-Pandemic Era

Rising room rates have prompted hotel owners to raise the bar on travel-sized toiletries as the industry contends with changing realities, like the move away from single-use plastics.


China

Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.

China

Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.


Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.

Beauty

The Changing Shape of Beauty M&A

Beauty megadeals may be few and far between over the near term, but M&A will still be critical for buyers and sellers seeking growth, innovation and competitive product portfolios, reports The State of Fashion: Beauty.


Beauty

Space NK Bets on Experiential Stores, Viral Brands for Growth

The British beauty retailer is doubling down on its growth focus with more stores, brand exclusives and Gen-Z shoppers .

Beauty

Space NK Bets on Experiential Stores, Viral Brands for Growth

The British beauty retailer is doubling down on its growth focus with more stores, brand exclusives and Gen-Z shoppers .


Beauty

Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success

For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.

Beauty

Byredo’s Ben Gorham on Propelling a Niche Brand to Global Success

For ‘The State of Fashion: Beauty’ founder Ben Gorham breaks down Byredo’s journey to its recent acquisition by luxury group Puig and how indie labels can flourish in a crowded market.


Partner Content

At Unilever Prestige, An Acquisition Model Focused on the Future of Beauty

Unilever Prestige’s brand portfolio, including Dermalogica, Ren and Tatcha, generated €1.2 billion in revenue in 2022, with ambitions to grow through acquisitions, innovation and digital commerce. BoF meets Unilever Prestige CEO Vasiliki Petrou to learn her acquisition criteria and how quick decisions, R&D capabilities, a founder mindset and brand-centric strategy are driving the portfolio’s growth.

Partner Content

At Unilever Prestige, An Acquisition Model Focused on the Future of Beauty

Unilever Prestige’s brand portfolio, including Dermalogica, Ren and Tatcha, generated €1.2 billion in revenue in 2022, with ambitions to grow through acquisitions, innovation and digital commerce. BoF meets Unilever Prestige CEO Vasiliki Petrou to learn her acquisition criteria and how quick decisions, R&D capabilities, a founder mindset and brand-centric strategy are driving the portfolio’s growth.


Beauty

Where Will Global Beauty’s Growth Come From?

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.

Beauty

Where Will Global Beauty’s Growth Come From?

The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.


Beauty

What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.

Beauty

What Will Define Beauty’s Next Era of Growth?

From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.