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Technology

Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.

Technology

Smart Glasses Are Ready for a Breakthrough Year

The category is reaching an inflection point as more brands release style-conscious frames equipped with capabilities like AI, according to the BoF-McKinsey State of Fashion 2026.


Retail

How Brands Got Consumers to Shop on Black Friday

Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.

Retail

How Brands Got Consumers to Shop on Black Friday

Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.


Luxury

Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift

Young buyers are increasingly opting for smaller, dressier timepieces, boosting Cartier-owner Richemont’s sales, says Andrea Felsted.

Luxury

Opinion: Cartier Is Becoming Gen Z’s Rolex With Help from Taylor Swift

Young buyers are increasingly opting for smaller, dressier timepieces, boosting Cartier-owner Richemont’s sales, says Andrea Felsted.


Retail

Teen Retailers Win Over Black Friday’s In-Store Shoppers

Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.

Retail

Teen Retailers Win Over Black Friday’s In-Store Shoppers

Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.


Luxury

This Week: Chanel and Zara Face Fresh Tests

Matthieu Blazy’s first US show for Chanel and Zara-owner Inditex’s latest financial results will be key tests for two powerhouses at opposite ends of the market. Plus, The Fashion Awards.

Luxury

This Week: Chanel and Zara Face Fresh Tests

Matthieu Blazy’s first US show for Chanel and Zara-owner Inditex’s latest financial results will be key tests for two powerhouses at opposite ends of the market. Plus, The Fashion Awards.


Retail

This Year’s Black Friday Paradox

Shoppers feel worse than ever but are still spending — selectively. This holiday season turns on a widening wealth divide and a rising insistence on quality at a fair price.

Retail

This Year’s Black Friday Paradox

Shoppers feel worse than ever but are still spending — selectively. This holiday season turns on a widening wealth divide and a rising insistence on quality at a fair price.


Beauty

Black Friday’s Latest Boom: Plastic Surgery Clinics

Nip. Tuck. Get 30 percent off.


Beauty

Inside the Playbook to Revive Filler Sales

Deflating demand for hyaluronic acid fillers is prompting major pharmaceutical providers to reverse their ailing reputation.

Beauty

Inside the Playbook to Revive Filler Sales

Deflating demand for hyaluronic acid fillers is prompting major pharmaceutical providers to reverse their ailing reputation.


Beauty

Neck Anxiety Is Getting Younger

Younger people than ever are identifying their neck as a ‘problem area’. Beauty brands are rushing to cater to them before they decide to go under the knife.

Beauty

Neck Anxiety Is Getting Younger

Younger people than ever are identifying their neck as a ‘problem area’. Beauty brands are rushing to cater to them before they decide to go under the knife.


Luxury

How Beat-Up Bags Became a Luxury Status Symbol

Bumps and scratches on a Birkin bag or Cartier watch are no longer repellent for a rising group of fashion consumers — they actually make the item more desirable.

Luxury

How Beat-Up Bags Became a Luxury Status Symbol

Bumps and scratches on a Birkin bag or Cartier watch are no longer repellent for a rising group of fashion consumers — they actually make the item more desirable.


Beauty

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.

Beauty

Black Friday Beauty Goes Beyond the Discount

This weekend beauty brands and retailers will need to use every tool at their disposal — from AI to TikTok Shop to BNPL — to get the biggest return.


Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.

Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.