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Sports

Salomon’s Plan to Grow in Running and Fashion

Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?

Sports

Salomon’s Plan to Grow in Running and Fashion

Gorpcore is over, says CEO Guillaume Meyzenq. Can the Amer Sports-backed brand keep growing its fashion footprint while maintaining its credibility in performance running?


Luxury

Why the Shine Isn’t Fading on Jewellery Sales

With a growing base of customers desiring lasting value and willing to treat themselves, jewellery is set to see its bright moment continue, says the BoF-McKinsey State of Fashion 2026.

Luxury

Why the Shine Isn’t Fading on Jewellery Sales

With a growing base of customers desiring lasting value and willing to treat themselves, jewellery is set to see its bright moment continue, says the BoF-McKinsey State of Fashion 2026.


Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.

Retail

How to Launch a Fashion Brand in 2026

A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.


Partner Content

How Community Became Fashion and Beauty’s Strongest Currency

Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.

Partner Content

How Community Became Fashion and Beauty’s Strongest Currency

Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.


Luxury

Can Luxury Brands Rebuild Trust With Customers? | The BoF Podcast

Imran Amed, founder and CEO of The Business of Fashion, and Luca Solca, senior analyst of global luxury goods at Bernstein, speak to System Magazine’s Jonathan Wingfield to examine where the luxury sector goes next — from rebuilding pricing architecture to aligning brand DNA with the zeitgeist and restoring clear value for customers.

Luxury

Can Luxury Brands Rebuild Trust With Customers? | The BoF Podcast

Imran Amed, founder and CEO of The Business of Fashion, and Luca Solca, senior analyst of global luxury goods at Bernstein, speak to System Magazine’s Jonathan Wingfield to examine where the luxury sector goes next — from rebuilding pricing architecture to aligning brand DNA with the zeitgeist and restoring clear value for customers.


Luxury

Luxury Stocks Look Ready for a Stronger Year After Their ‘Detox’

Optimism is building that a second-half rally in Europe’s luxury-goods sector can extend into the new year as signs point to better times for the continent’s flagship equity sector.

Luxury

Luxury Stocks Look Ready for a Stronger Year After Their ‘Detox’

Optimism is building that a second-half rally in Europe’s luxury-goods sector can extend into the new year as signs point to better times for the continent’s flagship equity sector.


Beauty

Inside Gen Alpha’s Press-On Nail Obsession

Artificial claws are becoming increasingly popular for teens and tweens, toeing the line between play and personal expression.

Beauty

Inside Gen Alpha’s Press-On Nail Obsession

Artificial claws are becoming increasingly popular for teens and tweens, toeing the line between play and personal expression.


Beauty

China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.

Beauty

China’s Biggest Beauty Firm Lays Out Strategy to Rival L’Oréal

Proya reported sales above 10 billion yuan last year, the first Chinese beauty company to do so. Its billionaire founder is now on the hunt for European brands.


Retail

Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.

Retail

Levi’s Answer to an Increasingly Complex World: Simplify

To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.


Luxury

5 Big Questions About Luxury | The Debrief

Luxury editor Robert Williams joins The Debrief to discuss the latest developments in luxury, from Prada’s acquisition of Versace to fashion’s favourite restaurants.

Luxury

5 Big Questions About Luxury | The Debrief

Luxury editor Robert Williams joins The Debrief to discuss the latest developments in luxury, from Prada’s acquisition of Versace to fashion’s favourite restaurants.


Beauty

Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.

Beauty

Why Beauty Brands Are Rushing to West Africa in December

A surge in diaspora tourism to Ghana and Nigeria during the festive ‘Detty December’ season has become a bankable opportunity for brands eager to push into a new market — and shopping holiday.


Retail

How Brands Got Consumers to Shop on Black Friday

Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.

Retail

How Brands Got Consumers to Shop on Black Friday

Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.