Skip to main content

consumers

Luxury

Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery

The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.

Luxury

Why Shoppers Are Obsessed With ‘Summer Camp’ Jewellery

The popularity of $450 Balenciaga beaded bracelets and $24 Urban Outfitters emoji chokers is a sign that consumers are craving fun statement pieces for their post-pandemic wardrobes.


Entrepreneurship

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?

Entrepreneurship

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?


Retail

How Peloton Got Its Riders Hooked on Its Apparel

Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?

Retail

How Peloton Got Its Riders Hooked on Its Apparel

Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?


China

The World’s Third Largest Sportswear Company May Surprise You

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.

China

The World’s Third Largest Sportswear Company May Surprise You

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.


Beauty

What Beauty Products Will Consumers Buy in 2021?

Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.

Beauty

What Beauty Products Will Consumers Buy in 2021?

Beauty companies preparing for post-pandemic life have accepted that skin care and natural makeup are here to stay — but are still plotting a colour cosmetics comeback.


Retail

The Secret Way People Buy and Sell Secondhand Clothes

Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.

Retail

The Secret Way People Buy and Sell Secondhand Clothes

Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.


Global Markets

The Key to Asia’s Resale Market

The resale revolution is catching on in countries with no culture of thrift stores, but platforms must still work hard to quash taboos and change the consumer mindset.

Global Markets

The Key to Asia’s Resale Market

The resale revolution is catching on in countries with no culture of thrift stores, but platforms must still work hard to quash taboos and change the consumer mindset.


Technology

One Big Way Direct-to-Consumer Retail Is Changing

New online marketplaces promise to make it easier for consumers to find their favourite direct-to-consumer brands. Will the model work?

Technology

One Big Way Direct-to-Consumer Retail Is Changing

New online marketplaces promise to make it easier for consumers to find their favourite direct-to-consumer brands. Will the model work?


Retail

The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.

Retail

The Future of Online Shopping

From dramatically redesigned websites and shoppable content to two-hour delivery, BoF outlines the services that will define the next era of e-commerce.


News & Analysis

The State of Fashion 2021 Report: Finding Promise in Perilous Times

The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.

News & Analysis

The State of Fashion 2021 Report: Finding Promise in Perilous Times

The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.