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China

Why Chinese Brides Say Yes to the Dress

From extravagant ballgowns to unboxing videos, find out what’s driving China’s $33.9 billion bridalwear market.

China

Why Chinese Brides Say Yes to the Dress

From extravagant ballgowns to unboxing videos, find out what’s driving China’s $33.9 billion bridalwear market.


China

Sephora’s China Rivals Ready for Battle

After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.

China

Sephora’s China Rivals Ready for Battle

After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.


Marketing

What Kim Kardashian’s Olympics Coup Says About American Fashion

The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.

Marketing

What Kim Kardashian’s Olympics Coup Says About American Fashion

The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.


Luxury

The Future of Watches and Jewellery: Adapting to Rapid Change

The inaugural edition of The State of Fashion: Watches and Jewellery Report by The Business of Fashion and McKinsey & Company forecasts a shake-up in priorities for hard luxury as well as different recovery scenarios across geographies and consumer segments.

Luxury

The Future of Watches and Jewellery: Adapting to Rapid Change

The inaugural edition of The State of Fashion: Watches and Jewellery Report by The Business of Fashion and McKinsey & Company forecasts a shake-up in priorities for hard luxury as well as different recovery scenarios across geographies and consumer segments.


China

Fashion’s Next Big Opportunity in China: Older Shoppers

An obsession with youth may be costing fashion and beauty brands a slice of China’s $880 million silver economy.

China

Fashion’s Next Big Opportunity in China: Older Shoppers

An obsession with youth may be costing fashion and beauty brands a slice of China’s $880 million silver economy.


Marketing

How to Sell Menswear to Women and Womenswear to Men

Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers.

Marketing

How to Sell Menswear to Women and Womenswear to Men

Selling to another gender offers growth opportunities but comes with a unique set of challenges for marketers.


Luxury

The Future of Watches: A High Stakes DTC Shake-Up

$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.

Luxury

The Future of Watches: A High Stakes DTC Shake-Up

$2.4 billion in annual revenues are set to shift from retailers to brands by 2025 as consumers demand better online shopping experiences and brands aim for higher margins.


Luxury

The Future of Watches: The Mid-Market Squeeze

Mid-market watch brands must revitalise their branding, refine their product offerings and create more intimate connections with consumers, or risk foregoing revenues of up to $2.5 billion by 2025.

Luxury

The Future of Watches: The Mid-Market Squeeze

Mid-market watch brands must revitalise their branding, refine their product offerings and create more intimate connections with consumers, or risk foregoing revenues of up to $2.5 billion by 2025.


Luxury

The Future of Jewellery: Brands Battle for Buyers of Unbranded Jewellery

Branded fine jewellery will grow at more than twice the rate of the overall jewellery market but competition will be fierce among established jewellery houses, newer DTC players and fashion brands tapping the category.

Luxury

The Future of Jewellery: Brands Battle for Buyers of Unbranded Jewellery

Branded fine jewellery will grow at more than twice the rate of the overall jewellery market but competition will be fierce among established jewellery houses, newer DTC players and fashion brands tapping the category.


Technology

The Future of ‘Buy Now, Pay Later’

Paying for purchases in instalments has quickly become ubiquitous online. But Klarna, Affirm and the other fintech players that dominate the space have loftier goals.

Technology

The Future of ‘Buy Now, Pay Later’

Paying for purchases in instalments has quickly become ubiquitous online. But Klarna, Affirm and the other fintech players that dominate the space have loftier goals.


Retail

Why Preppy J.Crew Staked Its Future on a Streetwear Star

Brendon Babenzien, co-founder of the streetwear brand Noah and former Supreme designer, joins the mall brand’s mens business as creative director. But an updated look won’t solve all of J.Crew’s problems.

Retail

Why Preppy J.Crew Staked Its Future on a Streetwear Star

Brendon Babenzien, co-founder of the streetwear brand Noah and former Supreme designer, joins the mall brand’s mens business as creative director. But an updated look won’t solve all of J.Crew’s problems.


China

Luxury’s China Report Card: Who’s Winning and Why

LVMH and Hermès saw sales surge in the first quarter of the year, buoyed by strong demand in China. What lessons can other brands learn from their strategies?

China

Luxury’s China Report Card: Who’s Winning and Why

LVMH and Hermès saw sales surge in the first quarter of the year, buoyed by strong demand in China. What lessons can other brands learn from their strategies?