Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
consumers
Retail
How to Compete With Shein
The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.
How to Compete With Shein
The Chinese fast fashion giant built an empire on unmatched speed-to-market and unbelievably low prices. To compete, others must play a different game.
Workplace & Talent
Can Store Associates Work Remotely?
Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.
Can Store Associates Work Remotely?
Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.
Retail
BoF Insights | Building Resilience and Value in Fashion’s Supply Chain
Read the latest BoF Insights report to get BoF’s perspective on the state of the fashion industry’s supply chain model, plus data-driven guidance on how companies can strengthen their supply chains in the face of pandemic and geopolitical challenges.
BoF Insights | Building Resilience and Value in Fashion’s Supply Chain
Read the latest BoF Insights report to get BoF’s perspective on the state of the fashion industry’s supply chain model, plus data-driven guidance on how companies can strengthen their supply chains in the face of pandemic and geopolitical challenges.
Luxury
The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
Marketing
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
The Euphoria Effect
The stars of the HBO high school drama are racking up brand partnerships, magazine covers and industry influence.
Global Markets
How Much Will Luxury Benefit From Australia’s Reopening?
Wealthy tourists are key to the recovery of the Australian luxury market but analysts predict that the sector won’t return to pre-pandemic levels until next year.
How Much Will Luxury Benefit From Australia’s Reopening?
Wealthy tourists are key to the recovery of the Australian luxury market but analysts predict that the sector won’t return to pre-pandemic levels until next year.
Financial Markets
Why Fashion Week Is Here to Stay
As the Covid-19 crisis recedes, Pierre Mallevays examines the life, death and rebirth of fashion week.
Why Fashion Week Is Here to Stay
As the Covid-19 crisis recedes, Pierre Mallevays examines the life, death and rebirth of fashion week.
Workplace & Talent
Are Fashion Companies Holding Firm on Diversity Commitments?
This year will serve as the critical litmus test for consumers and fashion staffers alike to filter out the companies that don’t, and do, view diversity as a long-term exercise.
Are Fashion Companies Holding Firm on Diversity Commitments?
This year will serve as the critical litmus test for consumers and fashion staffers alike to filter out the companies that don’t, and do, view diversity as a long-term exercise.
Entrepreneurship
The Evolving Fashion-Cannabis Playbook
A decade ago, the London-based skate brand Aries met resistance when it introduced a Batik-inspired print emblazoned with cannabis leaves.
The Evolving Fashion-Cannabis Playbook
A decade ago, the London-based skate brand Aries met resistance when it introduced a Batik-inspired print emblazoned with cannabis leaves.
Workplace & Talent
A Guide to Fashion’s New C-Suite
The executive ranks at big brands increasingly include once-unknown job titles, reflecting an industry-wide shift in focus to improve its record on areas such as diversity, sustainability and logistics.
A Guide to Fashion’s New C-Suite
The executive ranks at big brands increasingly include once-unknown job titles, reflecting an industry-wide shift in focus to improve its record on areas such as diversity, sustainability and logistics.
China
The Unsung Employees Behind China’s Luxury Retail Boom
Local sales assistants are incredibly valuable to brands in China, but some say they have too much leverage over VIP clients.
The Unsung Employees Behind China’s Luxury Retail Boom
Local sales assistants are incredibly valuable to brands in China, but some say they have too much leverage over VIP clients.
Technology
The Crypto Wealthy Are Luxury’s New Big Spenders
The swelling ranks of the crypto-rich are boosting US luxury sales, and unlike previous generations of tech wealth, many are splashing out large sums on fashion that gets them noticed.
The Crypto Wealthy Are Luxury’s New Big Spenders
The swelling ranks of the crypto-rich are boosting US luxury sales, and unlike previous generations of tech wealth, many are splashing out large sums on fashion that gets them noticed.
The News in Brief
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.
Watch Exports Bounced Back in February Before War in Middle East
Swiss watch exports saw a 9.2 percent rise in February, driven by a strong rebound in the US market.
Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.