Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
consumers
China
How Brands Handle Getting Cancelled in China
More than 80 percent of companies apologised upon facing backlash for actions or advertising seen as infringing on China’s territorial integrity, a new study found.
How Brands Handle Getting Cancelled in China
More than 80 percent of companies apologised upon facing backlash for actions or advertising seen as infringing on China’s territorial integrity, a new study found.
Retail
Gap Inc. CEO Sonia Syngal to Exit
The mall retailer has also tapped Horacio “Haio” Barbeito as chief executive of its Old Navy brand.
Gap Inc. CEO Sonia Syngal to Exit
The mall retailer has also tapped Horacio “Haio” Barbeito as chief executive of its Old Navy brand.
Sports
The Debrief | In Activewear, Where Are the White Spaces?
BoF correspondents Chavie Lieber and Daniel-Yaw Miller discuss why fashion brands are making products for sports like pickleball, padel, rugby, boxing and skiing.
The Debrief | In Activewear, Where Are the White Spaces?
BoF correspondents Chavie Lieber and Daniel-Yaw Miller discuss why fashion brands are making products for sports like pickleball, padel, rugby, boxing and skiing.
Luxury
What Will a Recession Mean for the Luxury Market?
An impending economic downturn is top of mind for the sector right now. BoF breaks down the key implications for the industry.
What Will a Recession Mean for the Luxury Market?
An impending economic downturn is top of mind for the sector right now. BoF breaks down the key implications for the industry.
Retail
Ties Are Dead. Or Are They?
As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.
Ties Are Dead. Or Are They?
As menswear sales are now bouncing back, brands have conflicting opinions on where they stand on neckties. Some, like Zegna, are themselves from the accessory while others, like Neiman Marcus and Bonobos, are seeing a necktie resurgence.
Marketing
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
Retail
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
China
Cracks Emerge in China’s E-Commerce Market
Even if brands overcome low consumer confidence during this year’s 618 shopping festival, a spike in online orders could worsen already congested logistics networks.
Cracks Emerge in China’s E-Commerce Market
Even if brands overcome low consumer confidence during this year’s 618 shopping festival, a spike in online orders could worsen already congested logistics networks.
Sustainability
A Crash Course on The BoF Sustainability Index 2022
Founder and editor-in-chief Imran Amed unpacks findings from BoF’s Sustainability Index with the authors of the report.
A Crash Course on The BoF Sustainability Index 2022
Founder and editor-in-chief Imran Amed unpacks findings from BoF’s Sustainability Index with the authors of the report.
Marketing
Here Come the ‘ZEOs’: Inside Edelman PR’s New Gen-Z Project with Harris Reed
The world’s biggest PR firm and consultancy tapped the gender-fluid designer Harris Reed to help lead its “Gen Z Lab,” part-consultancy, part-data hub, to better understand the next generation of consumers.
Here Come the ‘ZEOs’: Inside Edelman PR’s New Gen-Z Project with Harris Reed
The world’s biggest PR firm and consultancy tapped the gender-fluid designer Harris Reed to help lead its “Gen Z Lab,” part-consultancy, part-data hub, to better understand the next generation of consumers.
Sports
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
Technology
Where Fashion-Tech Investors Are Putting Their Money
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
Where Fashion-Tech Investors Are Putting Their Money
Capital is flowing into technologies that make fashion commerce more nimble, more sustainable and more engaging to shoppers — and, of course, the metaverse.
The News in Brief
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.
Watch Exports Bounced Back in February Before War in Middle East
Swiss watch exports saw a 9.2 percent rise in February, driven by a strong rebound in the US market.
Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.