Skip to main content

consumers

Luxury

Will the Luxury Party Last?

Top luxury brands delivered strong first half results, propelled by a buoyant US market, a return to European travel and a cheap euro, but risks remain, writes Pierre Mallevays.

Luxury

Will the Luxury Party Last?

Top luxury brands delivered strong first half results, propelled by a buoyant US market, a return to European travel and a cheap euro, but risks remain, writes Pierre Mallevays.


Luxury

Rethinking Luxury’s Relationship With Black Consumers

Black Americans have long been avid buyers of high-end goods. Now their expectations are shifting, with important implications for brands.

Luxury

Rethinking Luxury’s Relationship With Black Consumers

Black Americans have long been avid buyers of high-end goods. Now their expectations are shifting, with important implications for brands.


Sports

What Happens After Sneaker Resale Prices Peak?

The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.

Sports

What Happens After Sneaker Resale Prices Peak?

The value of hyped shoes on the aftermarket has fallen in recent months, raising questions about whether it’s a momentary stumble or a sign that the category is losing steam.


Beauty

How Mielle Organics Is Rewriting the Playbook for Black Hair Brands

Monique Rodriguez is one of a small number of Black women to secure a seven-figure investment for her business. The next challenge: scale while staying Black-owned.

Beauty

How Mielle Organics Is Rewriting the Playbook for Black Hair Brands

Monique Rodriguez is one of a small number of Black women to secure a seven-figure investment for her business. The next challenge: scale while staying Black-owned.


Retail

The New Rules of Off-Price Retail

Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.

Retail

The New Rules of Off-Price Retail

Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.


Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.

Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.


Retail

The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.

Retail

The J.Crew Comeback Starts Now

With its new menswear collection under creative director Brendon Babenzien, the retailer has its best shot in years at returning to the fashion zeitgeist.


Sustainability

Will a Recession Stunt Sustainable Fashion?

The last major downturn in 2008 was a huge setback for an emerging movement. But this time, shifts in both consumer and business culture mean things are likely to be different.

Sustainability

Will a Recession Stunt Sustainable Fashion?

The last major downturn in 2008 was a huge setback for an emerging movement. But this time, shifts in both consumer and business culture mean things are likely to be different.


Technology

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.

Technology

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.


Retail

Why Fashion’s Inventory Problem Is Back (And How to Solve It)

A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.

Retail

Why Fashion’s Inventory Problem Is Back (And How to Solve It)

A combination of shipping delays and misjudging consumer demand has caused stockpiles to come roaring back. Retailers are using discounts and more creative measures to bring them back down.


Marketing

Why Nordstrom Appears to Be Pivoting Away From Influencers

Influencers helped turn Nordstrom’s annual Anniversary Sale into a major moment for the department store. This year, the retailer is leaning less on social media marketing, and some creators say they’re downplaying what was once their biggest moneymaker.

Marketing

Why Nordstrom Appears to Be Pivoting Away From Influencers

Influencers helped turn Nordstrom’s annual Anniversary Sale into a major moment for the department store. This year, the retailer is leaning less on social media marketing, and some creators say they’re downplaying what was once their biggest moneymaker.


Sports

Explainer — Why the Menswear Market Is on Fire

From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.

Sports

Explainer — Why the Menswear Market Is on Fire

From casualisation to the decline of streetwear, BoF unpacks what’s driving the “unprecedented” boom in the men’s market.