Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
consumers
Luxury
Has the Luxury Watch Market Peaked?
An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.
Has the Luxury Watch Market Peaked?
An uncertain economy and freefalling resale prices have created a sense of unease in the category, but watch dealers and experts say the best is still ahead.
Technology
Yet Another One-Stop Fashion Shop
Touting AI-driven personalisation tools, a new e-commerce marketplace called Shoptrue wants to be a one-stop shop for online fashion. But many have tried before — and failed.
Yet Another One-Stop Fashion Shop
Touting AI-driven personalisation tools, a new e-commerce marketplace called Shoptrue wants to be a one-stop shop for online fashion. But many have tried before — and failed.
Global Markets
Examining Qatar’s Fashion Hub Ambitions
Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.
Examining Qatar’s Fashion Hub Ambitions
Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.
Direct-to-Consumer
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Why Warby Parker’s Stock Soared This Week, and Allbirds’ Sank
The diverging paths for the two trailblazing direct-to-consumer brands is the latest indication that investors now value a clear path to profitability over growth.
Retail
How to Make Rental Work
After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.
How to Make Rental Work
After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.
Partner Content
BoF LIVE: The Future of Customer Engagement in Luxury E-Commerce
Kristin Maa, senior vice president of growth at Saks, and Lydia Pang, chief executive and co-founder of Mørning, share their insights on how luxury e-commerce is being transformed.
BoF LIVE: The Future of Customer Engagement in Luxury E-Commerce
Kristin Maa, senior vice president of growth at Saks, and Lydia Pang, chief executive and co-founder of Mørning, share their insights on how luxury e-commerce is being transformed.
Sports
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
Retail
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
How to Approach Promotions This Holiday Season
Retailers sitting on piles of unsold merchandise have little choice but to ramp up discounts. But there’s a right way and a wrong way to attract bargain hunters.
Technology
What Gen-Z Thinks About Virtual Fashion
The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.
What Gen-Z Thinks About Virtual Fashion
The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.
Sustainability
The BoF Podcast | Joy Howard on Community Fuelled Sustainability
BoF’s editor-in-chief Imran Amed spoke with the founder of degrowth brand Early Majority about the power of energised communities and what the future of token-gated commerce looks like.
The BoF Podcast | Joy Howard on Community Fuelled Sustainability
BoF’s editor-in-chief Imran Amed spoke with the founder of degrowth brand Early Majority about the power of energised communities and what the future of token-gated commerce looks like.
Retail
How to Plan Your Retail Footprint
For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship
How to Plan Your Retail Footprint
For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship
Luxury
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
The News in Brief
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.
Watch Exports Bounced Back in February Before War in Middle East
Swiss watch exports saw a 9.2 percent rise in February, driven by a strong rebound in the US market.
Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.