Glossier Appoints New CMO
Nicole Solorzano, who joins from Ouai, is the Millennial beauty brand’s latest hire.
consumers
Sustainability
The Best of BoF: Fashion’s Sustainability Reckoning
From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.
The Best of BoF: Fashion’s Sustainability Reckoning
From innovative materials to regulatory crackdowns, 2022 was a year that pushed the fashion industry to rethink how it operates.
Luxury
The Best of BoF: Luxury’s Blockbuster Year
In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.
The Best of BoF: Luxury’s Blockbuster Year
In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.
Beauty
The Best of BoF: Beauty’s Year of Change
In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.
The Best of BoF: Beauty’s Year of Change
In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.
Marketing
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
The Best of BoF: Marketing’s Highs and Lows
Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
Topics
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
The Best of BoF: Global Markets, Tumult and Opportunity
From China to Senegal, 2022 was a year of tumult and opportunity in global markets far from fashion’s main capitals.
Direct-to-Consumer
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
How Amazon Fits Into the New DTC Playbook
Digital brands that once steered clear of Amazon are more open to selling on the marketplace, as the e-commerce slowdown and rising marketing costs makes it harder to find customers on their own.
Global Markets
Capturing Fashion’s Growth Potential in the Middle East
Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.
Capturing Fashion’s Growth Potential in the Middle East
Brands will need to sharpen personalisation to remain attractive to the Middle East’s “increasingly assertive” shoppers, says the Dubai-based luxury group’s president in this State of Fashion 2023 interview.
Retail
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
The Year Ahead: Gender-Fluid Fashion Hits the High Street
Gender-fluid fashion will gain greater traction in mainstream markets as brands and retailers reflect changing consumer attitudes towards gender, propelled by Gen-Z. Shifts will materialise in product design and marketing along with in-store and online shopping.
Luxury
BoF Insights | What’s Next for Luxury Shoes in 5 Charts
From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.
BoF Insights | What’s Next for Luxury Shoes in 5 Charts
From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.
Sustainability
Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing
The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.
Puma’s Chief Sourcing Officer on Upgrading Brands' Sustainability Marketing
The sportswear brand’s chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion’s “green” claims is good for the industry and what brands need to do to walk the talk on sustainability.
Retail
The Year Ahead: How Income Inequality Is Changing Fashion
Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.
The Year Ahead: How Income Inequality Is Changing Fashion
Consumers will be unevenly impacted by economic turbulence in the year ahead. Depending on disposable income levels, some will postpone or curtail discretionary purchases, while others will seek out bargains, creating opportunities for off-price, resale and rental channels.
Retail
The Year Ahead: How to Navigate Formalwear’s Return
Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.
The Year Ahead: How to Navigate Formalwear’s Return
Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits.
The News in Brief
Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.
Watch Exports Bounced Back in February Before War in Middle East
Swiss watch exports saw a 9.2 percent rise in February, driven by a strong rebound in the US market.
Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.