France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
consumers
Luxury
It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.
It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately
The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.
Partner Content
Invisible Collection on the Future of Interior Design in Fashion Retail
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Invisible Collection on the Future of Interior Design in Fashion Retail
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Retail
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Vans Knows You’re Sick of Their Shoes
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
Partner Content
How In-Store Fragrances Positively Impact Brand Value
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
How In-Store Fragrances Positively Impact Brand Value
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.
Retail
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
Temu’s Ambitions Are Bigger Than Beating Shein
With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.
China
Celebrity Marketing in China: Why the Stakes Are Rising
Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country’s A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation.
Celebrity Marketing in China: Why the Stakes Are Rising
Chinese celebrities made a comeback at the European shows this season, but the brands hosting them see the country’s A-listers as more high-risk, high-reward than ever amid fresh scandals and tightening government regulation.
Retail
How to Choose a Resale Partner
Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.
How to Choose a Resale Partner
Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.
Retail
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.
BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.
Partner Content
Connecting With Consumers in Today’s Rapidly Shifting Market
At Coterie in New York this February, executives from showcasing brands Faherty, HNST, Deepa Gurnani and Lelet NY joined BoF on stage to discuss how they connect with their communities, sharing insights with Coterie’s audience of upcoming and sought-after designers, buyers and retailers as part of the event’s educational programming.
Connecting With Consumers in Today’s Rapidly Shifting Market
At Coterie in New York this February, executives from showcasing brands Faherty, HNST, Deepa Gurnani and Lelet NY joined BoF on stage to discuss how they connect with their communities, sharing insights with Coterie’s audience of upcoming and sought-after designers, buyers and retailers as part of the event’s educational programming.
Sustainability
At the Home of Zara, Fast and Slow Fashion Collide
A Coruna, Spain is the unlikely headquarters of the world’s biggest fast-fashion retailer, but also where a host of small boutiques pitch themselves as the antidote to constant growth and newness.
At the Home of Zara, Fast and Slow Fashion Collide
A Coruna, Spain is the unlikely headquarters of the world’s biggest fast-fashion retailer, but also where a host of small boutiques pitch themselves as the antidote to constant growth and newness.
Global Markets
BoF Insights | How Middle East Consumers Shop Fashion, Explained
An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.
BoF Insights | How Middle East Consumers Shop Fashion, Explained
An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.
China
Can Chinese Luxury Investors Get Back on Track?
Owners of international brands like Lanvin and Carven faced challenges in their home market under ‘zero-Covid’ rules but China’s economic recovery is now on the horizon.
Can Chinese Luxury Investors Get Back on Track?
Owners of international brands like Lanvin and Carven faced challenges in their home market under ‘zero-Covid’ rules but China’s economic recovery is now on the horizon.
The News in Brief
Coty Announces Board Revamp
The embattled Covergirl owner has appointed five new independent directors amidst a wider leadership and company shakeup.
Zimmermann Names Roberto Eggs CEO
The Moncler Group executive will succeed longtime CEO Chris Olliver, who is staying on as executive chairman.
Unilever Chases Consumers by Focusing on Beauty Rather Than Food
The UK giant’s chief executive Fernando Fernandez hopes to scale beauty, personal care and wellbeing up to two-thirds of the firm’s sales.
Watch Exports Bounced Back in February Before War in Middle East
Swiss watch exports saw a 9.2 percent rise in February, driven by a strong rebound in the US market.
Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.
India Probes Fragrance Giants Over Deals Not to Poach Workers
India's antitrust watchdog is investigating global fragrance makers Givaudan, Firmenich and International Flavors & Fragrances over accusations of striking anti-poaching deals that can harm workers, regulatory documents show.