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Direct-to-Consumer

Why Fashion Hasn’t Given Up on Social Commerce

Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.

Direct-to-Consumer

Why Fashion Hasn’t Given Up on Social Commerce

Outside Asian markets, companies have yet to see lasting success in melding social media and e-commerce. But platforms and brands continue to adapt social selling to meet their respective consumers.

Partner Content

BoF Insights | The Evolving Art of Luxury Experiential Retail

Today’s luxury shoppers have high expectations for what experiential shopping needs to deliver, as a new report from BoF Insights, in partnership with upcoming shopping district Royalmount, reveals.

Partner Content

BoF Insights | The Evolving Art of Luxury Experiential Retail

Today’s luxury shoppers have high expectations for what experiential shopping needs to deliver, as a new report from BoF Insights, in partnership with upcoming shopping district Royalmount, reveals.

Beauty

Turning Sexual Wellness Into a Contact Sport

The Soho boutique is probably the first sex toy shop with a shrine to Wayne Gretzky, but it’s not alone in its pursuit of using vibrators and lube to lure shoppers into stores.

Beauty

Turning Sexual Wellness Into a Contact Sport

The Soho boutique is probably the first sex toy shop with a shrine to Wayne Gretzky, but it’s not alone in its pursuit of using vibrators and lube to lure shoppers into stores.

Luxury

Zegna Group Reports €65M Profit Amid ‘Quiet Luxury’ Boom

Ermenegildo Zegna Group is currently seeing double-digit growth in stores after hitting €1.5 billion in sales last year. With a slowdown expected for luxury brands, chairman Gildo Zegna tells BoF the recently rebranded menswear giant is well-positioned to outperform.

Luxury

Zegna Group Reports €65M Profit Amid ‘Quiet Luxury’ Boom

Ermenegildo Zegna Group is currently seeing double-digit growth in stores after hitting €1.5 billion in sales last year. With a slowdown expected for luxury brands, chairman Gildo Zegna tells BoF the recently rebranded menswear giant is well-positioned to outperform.

Marketing

Behind the Text Message Marketing Boom

Text messaging has emerged as one of the best tools for brands to keep customers coming back. But as fast as shoppers are to get on board with texts, they are even quicker to run away. Brands must balance using SMS to drive transactions and building deeper connections with customers.

Marketing

Behind the Text Message Marketing Boom

Text messaging has emerged as one of the best tools for brands to keep customers coming back. But as fast as shoppers are to get on board with texts, they are even quicker to run away. Brands must balance using SMS to drive transactions and building deeper connections with customers.

Direct-to-Consumer

Will Brands Ever Get Product Recommendations Right?

The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.

Direct-to-Consumer

Will Brands Ever Get Product Recommendations Right?

The technology that exists for brands to offer customers individualised online shopping experiences is expensive and complex. But some start-ups are finding ways to personalise product recommendations and more.

Technology

What Is Lemon8 and What Are Its Links With Under-Fire TikTok

While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:

Technology

What Is Lemon8 and What Are Its Links With Under-Fire TikTok

While political scrutiny continues to intensify on the widely popular short video app TikTok in the US and across the world, another owned by the same Chinese company, ByteDance Ltd., is going viral. As downloads of Lemon8 surge in the US, here’s what you need to know about it:

Retail

Fashion Can’t Count on Tourists to Come to the Rescue Again

Vacation destinations are gearing up for another huge year, including the return of Chinese travelers for the first time since the pandemic. But whether tourists will splurge on fashion like they did last year is less clear.

Retail

Fashion Can’t Count on Tourists to Come to the Rescue Again

Vacation destinations are gearing up for another huge year, including the return of Chinese travelers for the first time since the pandemic. But whether tourists will splurge on fashion like they did last year is less clear.

Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.

Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.

Luxury

Are Luxury Brands Overexposed?

Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

Luxury

Are Luxury Brands Overexposed?

Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

Partner Content

Where to Focus Retail Technology Investment in 2023

What innovations should executives prioritise to ensure no customer is left behind in the downturn? Maju Kuruvilla, CEO of Bolt and previously a VP/GM at Amazon, shares his experience in driving growth through technology in turbulent markets, his insight on the channels that matter and why customer centricity is more critical than ever.

Partner Content

Where to Focus Retail Technology Investment in 2023

What innovations should executives prioritise to ensure no customer is left behind in the downturn? Maju Kuruvilla, CEO of Bolt and previously a VP/GM at Amazon, shares his experience in driving growth through technology in turbulent markets, his insight on the channels that matter and why customer centricity is more critical than ever.

Retail

Case Study | The Complete Guide to Managing Markdowns

Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.

Retail

Case Study | The Complete Guide to Managing Markdowns

Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.

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