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Retail

The Most Resilient Category in Retail

While the rest of fashion contends with uneven demand, off-price chains like T.J.Maxx and Ross Stores have proved to be a bright spot.

Retail

The Most Resilient Category in Retail

While the rest of fashion contends with uneven demand, off-price chains like T.J.Maxx and Ross Stores have proved to be a bright spot.


Retail

Is There Room for Another Activewear Giant?

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.

Retail

Is There Room for Another Activewear Giant?

A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.


China

Why the Bottom Fell Out of China’s Luxury Beauty Market

After years of outsized growth in prestige cosmetics, consumers have pulled back on the typically recession-proof category.

China

Why the Bottom Fell Out of China’s Luxury Beauty Market

After years of outsized growth in prestige cosmetics, consumers have pulled back on the typically recession-proof category.


Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.

Direct-to-Consumer

Why Brand Awareness Is DTC’s New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now they need to figure out new ways to find customers.


Retail

How to Win in Retail: Less Science, More Art

After two decades of investing in the science of retail, it’s time for the industry to better balance technology solutions with a deeper understanding of art, writes Doug Stephens.

Retail

How to Win in Retail: Less Science, More Art

After two decades of investing in the science of retail, it’s time for the industry to better balance technology solutions with a deeper understanding of art, writes Doug Stephens.


Partner Content

What Fashion Can Learn from the Hospitality Industry

Auberge Resorts Collection CMO Mike Minchin shares how an evolution of experience-driven travel and turn-key service are bolstering success in the hospitality sector — and how fashion can stand to benefit.

Partner Content

What Fashion Can Learn from the Hospitality Industry

Auberge Resorts Collection CMO Mike Minchin shares how an evolution of experience-driven travel and turn-key service are bolstering success in the hospitality sector — and how fashion can stand to benefit.


Beauty

What Really Happens on a Tarte Influencer Trip

For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.

Beauty

What Really Happens on a Tarte Influencer Trip

For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.


Direct-to-Consumer

Building a Rewards Programme That Keeps Fickle Customers Coming Back

Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.

Direct-to-Consumer

Building a Rewards Programme That Keeps Fickle Customers Coming Back

Facing a competitive landscape and unreliable online shoppers, brands can no longer rely on a traditional points-based offering to drive repeat purchases.


Retail

Where US Consumers Are Shopping and What They’re Buying

Luxury spending may be flagging, and Miami has lost some of its pandemic-era heat. But there are plenty of opportunities for fashion brands if they know where to look.

Retail

Where US Consumers Are Shopping and What They’re Buying

Luxury spending may be flagging, and Miami has lost some of its pandemic-era heat. But there are plenty of opportunities for fashion brands if they know where to look.


Technology

Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.

Technology

Is Fashion’s Buy-Now, Pay-Later Boom Over?

Instalment payment services helped fuel sales for years. But high interest rates could soon have shoppers pulling back.


Beauty

Beauty’s $40 Billion Luxury Opportunity

Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.

Beauty

Beauty’s $40 Billion Luxury Opportunity

Wealthy shoppers looking for exclusive beauty products and bespoke experiences have been underserved. But that may change soon, according to The State of Fashion: Beauty.


Marketing

The Life Cycle of a Viral Fashion Trend

BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.

Marketing

The Life Cycle of a Viral Fashion Trend

BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and spread out — and how brands can find their footing in the fast-moving, jumbled space.