Swatch CEO Warns Iran War Is Weighing on Watchmaker’s Sales
The company has more than 200 stores in the Middle East, said chief executive officer Nick Hayek.
consumers
Beauty
How Isamaya Ffrench Is Reinventing Beauty
The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.
How Isamaya Ffrench Is Reinventing Beauty
The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.
Retail
The Last Thing Fashion Needs Is Turmoil in Washington
Gridlock in Washington could furlough millions of workers heading into the holiday shopping season. That, plus what else to watch for in the coming week.
The Last Thing Fashion Needs Is Turmoil in Washington
Gridlock in Washington could furlough millions of workers heading into the holiday shopping season. That, plus what else to watch for in the coming week.
Partner Content
How Good Growth Is Unlocking More Effective Customer Data Insights
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
How Good Growth Is Unlocking More Effective Customer Data Insights
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
Marketing
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Case Study | The Essential Brand Marketing Guide
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Luxury
Luxury Shoppers Are Sobering Up but It’s Not All Bad News
Appetite for luxury is becoming universal, while the sky’s the limit for the top end of the market, writes Luca Solca.
Luxury Shoppers Are Sobering Up but It’s Not All Bad News
Appetite for luxury is becoming universal, while the sky’s the limit for the top end of the market, writes Luca Solca.
Global Markets
Accessing India’s Booming Beauty Market Just Got Easier
Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.
Accessing India’s Booming Beauty Market Just Got Easier
Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.
Fashion Week
Can Peter Do Restore Helmut Lang to Its Former Glory?
“More than ever we need non-fussy clothing,” the designer told BoF in a preview of his debut collection for Helmut Lang — the once-groundbreaking label’s first outing in four years.
Can Peter Do Restore Helmut Lang to Its Former Glory?
“More than ever we need non-fussy clothing,” the designer told BoF in a preview of his debut collection for Helmut Lang — the once-groundbreaking label’s first outing in four years.
Marketing
Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
Introducing The BoF Brand Magic Index
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to examine if customers see a brand the same way a brand sees itself. The Index quantifies and ranks 50 global luxury and fashion labels using AI-driven analysis of tens of thousands of social media posts by brands and their customers.
Global Markets
Luxury Retailers Are Following the Money to India’s New Affluent
Hermès and Christian Louboutin are among those willing to pay skyrocketing rent for space in historic real estate.
Luxury Retailers Are Following the Money to India’s New Affluent
Hermès and Christian Louboutin are among those willing to pay skyrocketing rent for space in historic real estate.
Retail
Why Student Loans Are Retail’s Latest Headache
Forty-five million American consumers will have to account for a new expense this fall as the three-year pause on student loan interest accruement ends. Retailers resilient to the shock will be those that offer a distinct assortment of products while conveying a sense of value.
Why Student Loans Are Retail’s Latest Headache
Forty-five million American consumers will have to account for a new expense this fall as the three-year pause on student loan interest accruement ends. Retailers resilient to the shock will be those that offer a distinct assortment of products while conveying a sense of value.
Global Markets
Why Cameroon Is Fashion’s Gateway to Central Africa
The country has attracted global retailers like Mango and LC Waikiki thanks to a relatively diversified economy and higher consumer purchasing power than other markets in the subregion.
Why Cameroon Is Fashion’s Gateway to Central Africa
The country has attracted global retailers like Mango and LC Waikiki thanks to a relatively diversified economy and higher consumer purchasing power than other markets in the subregion.
Retail
Checking In on Wholesale
A bevy of multibrand retailers will give the clearest view yet on the consumer mindset. That, plus what else to watch for in the coming week.
Checking In on Wholesale
A bevy of multibrand retailers will give the clearest view yet on the consumer mindset. That, plus what else to watch for in the coming week.
The News in Brief
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.
Court Temporarily Allows Perplexity AI Shopping ‘Agents’ on Amazon
The decision has put a hold on a previous ruling that had blocked Perplexity’s agents from shopping on Amazon.
Lululemon Sees Annual Revenue, Profit Below Estimates Amid Board, Demand Challenges
CEO Calvin McDonald stepped down in December following months of share price weakness and lack of design freshness.
Puig Announces New CEO
Jose Manuel Albesa will succeed Marc Puig, becoming the first non-family member to lead the Spanish conglomerate in more than 20 years.
Spandex Maker Lycra Files for Bankruptcy After Years of Stress
The company has been hampered with disruptions to supply chains, elevated inflation, growing competition from low-cost manufacturers and trade tariffs.
US SEC Preparing to Eliminate Quarterly Reporting Requirement, WSJ Says
The proposal would give companies the option to share results twice a year.
Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.