US SEC Preparing to Eliminate Quarterly Reporting Requirement, WSJ Says
The proposal would give companies the option to share results twice a year.
consumers
Retail
Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.
Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.
Partner Content
At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand
The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.
At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand
The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.
Beauty
What Blink-And-You’ll-Miss-It Beauty Trends Mean in the Long Term
Beauty trends are getting more ephemeral, and much, much weirder. But behind these fleeting moments might be more macro movements.
What Blink-And-You’ll-Miss-It Beauty Trends Mean in the Long Term
Beauty trends are getting more ephemeral, and much, much weirder. But behind these fleeting moments might be more macro movements.
Beauty
Lightning in a Bottle: Tapping Into the Niche Fragrance Boom
With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take as they grow.
Lightning in a Bottle: Tapping Into the Niche Fragrance Boom
With independent perfume on a hot streak for investments and acquisitions, the fragrance market is only growing larger — and more competitive. Here’s what steps emerging brands need to take as they grow.
Direct-to-Consumer
Why DTC Accessories Maker Cuyana Is Going Upmarket
After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
Why DTC Accessories Maker Cuyana Is Going Upmarket
After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
Retail
Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week
Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.
Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week
Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.
Beauty
Whatever Happened to the ‘Fenty Beauty’ Effect?
In 2017, the launch of Rihanna’s ground-breaking Fenty Beauty forced the beauty industry into unflattering light. Shade inclusivity was supposed to become table stakes, but in many ways, the industry is backsliding.
Whatever Happened to the ‘Fenty Beauty’ Effect?
In 2017, the launch of Rihanna’s ground-breaking Fenty Beauty forced the beauty industry into unflattering light. Shade inclusivity was supposed to become table stakes, but in many ways, the industry is backsliding.
Retail
DHL Launches Branded Resale
In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.
DHL Launches Branded Resale
In a partnership with resale service provider Reflaunt, the global logistics giant now offers a fulfilment, shipping and platforming solution for brand clients interested in entering the secondhand space.
Direct-to-Consumer
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Everlane Still Wants to Be a $1 Billion Brand. Is That Even Possible?
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Partner Content
Inside Invisible Collection’s Strategic Engagement With the US Luxury Consumer
With $27 million in sales in 2023, led by its strong performance in the US, Invisible Collection’s co-founder Isabelle Dubern-Mallevays shares how the luxury interiors platform is catering to this consumer cohort through its bespoke service and activations with cultural value.
Inside Invisible Collection’s Strategic Engagement With the US Luxury Consumer
With $27 million in sales in 2023, led by its strong performance in the US, Invisible Collection’s co-founder Isabelle Dubern-Mallevays shares how the luxury interiors platform is catering to this consumer cohort through its bespoke service and activations with cultural value.
Beauty
Will Gen-Z Buy Anything Millie Bobby Brown Sells?
With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.
Will Gen-Z Buy Anything Millie Bobby Brown Sells?
With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.
Technology
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop
The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.
The News in Brief
Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Bondholders Approve Saks Global’s Five-Year Business Plan
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.