Skip to main content

consumers

Retail

How Hudson Yards Defied Its Haters and Became New York’s Top Mall

Manhattanites had little love for the $25 billion megaproject when it opened five years ago (the pandemic lockdowns didn't help, either). But a constantly shifting mix of stores, restaurants and experiences is now drawing large numbers of both locals and tourists.

Retail

How Hudson Yards Defied Its Haters and Became New York’s Top Mall

Manhattanites had little love for the $25 billion megaproject when it opened five years ago (the pandemic lockdowns didn't help, either). But a constantly shifting mix of stores, restaurants and experiences is now drawing large numbers of both locals and tourists.


Marketing

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.

Marketing

Why Calvin Klein Needs More Than Jeremy Allen White to Grow

Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.


Global Markets

Luxury’s New Ramadan Playbook for the Middle East

As luxury marketing hits saturation point in Dubai during the Muslim holy month, global brands are ramping up their local engagement in other Gulf cities including Riyadh, Abu Dhabi and Kuwait City.

Global Markets

Luxury’s New Ramadan Playbook for the Middle East

As luxury marketing hits saturation point in Dubai during the Muslim holy month, global brands are ramping up their local engagement in other Gulf cities including Riyadh, Abu Dhabi and Kuwait City.


Direct-to-Consumer

What’s Behind DTC’s Sudden Obsession With Indie Fashion

Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.

Direct-to-Consumer

What’s Behind DTC’s Sudden Obsession With Indie Fashion

Warby Parker, Everlane and other brands are partnering with small, but buzzy fashion labels as an inexpensive way to find new customers, and regain some status with shoppers who have moved on.


Beauty

How Homegrown Indian Beauty Brands Are Plotting Their Next Launch

The global industry is turning its attention towards India with a slew of international brands bringing their best selling products to the subcontinent. But local lines are leveraging their close proximity to the customer to produce products that have a perfect market fit for regional shoppers and the diaspora alike.

Beauty

How Homegrown Indian Beauty Brands Are Plotting Their Next Launch

The global industry is turning its attention towards India with a slew of international brands bringing their best selling products to the subcontinent. But local lines are leveraging their close proximity to the customer to produce products that have a perfect market fit for regional shoppers and the diaspora alike.


Retail

Innovation Won’t Save Department Stores. The Right Products Will.

To survive in the long run, the likes of Macy’s and Nordstrom need more than new ownership structures or retail formats; they must reinvent their entire value proposition with a selection that can compete with online fast fashion and off-price players.

Retail

Innovation Won’t Save Department Stores. The Right Products Will.

To survive in the long run, the likes of Macy’s and Nordstrom need more than new ownership structures or retail formats; they must reinvent their entire value proposition with a selection that can compete with online fast fashion and off-price players.


Luxury

Fashion Can Go for Eye-Popping Prices at Auction. Who’s Buying It?

After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.

Luxury

Fashion Can Go for Eye-Popping Prices at Auction. Who’s Buying It?

After headline pieces — sometimes formerly owned by celebrities or featured on TV — sell for blockbuster prices, they can end up pretty much anywhere, from museums to collectors’ closets.


Marketing

Unpacking Levi’s New Marketing Strategy

With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.

Marketing

Unpacking Levi’s New Marketing Strategy

With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.


Luxury

Gucci’s China Shock Reverberates Across the Luxury Sector

A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.

Luxury

Gucci’s China Shock Reverberates Across the Luxury Sector

A sharp drop in the label’s Asia-Pacific sales is the latest sign that Chinese luxury demand is cooling.


Beauty

Why Sisley Is Launching Its First New Brand Now

The line, Neuraé, is inspired by neuroscientific research and will retail at a lower price point than Sisley’s core luxury offering. It’s the first time the family-owned company has launched a new brand.

Beauty

Why Sisley Is Launching Its First New Brand Now

The line, Neuraé, is inspired by neuroscientific research and will retail at a lower price point than Sisley’s core luxury offering. It’s the first time the family-owned company has launched a new brand.


Sports

Does Under Armour Need Kevin Plank?

When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.

Sports

Does Under Armour Need Kevin Plank?

When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.


Retail

Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.

Retail

Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.