US SEC Preparing to Eliminate Quarterly Reporting Requirement, WSJ Says
The proposal would give companies the option to share results twice a year.
consumers
Luxury
Luxury Retailers Hope For Boost in London, Milan as Shoppers Avoid Paris Olympics
‘Paris will probably be slow,’ said Cartier CEO Cyril Vigneron.
Luxury Retailers Hope For Boost in London, Milan as Shoppers Avoid Paris Olympics
‘Paris will probably be slow,’ said Cartier CEO Cyril Vigneron.
Retail
Counterfeit Goes Cool: Brands Urged to Embrace #Dupe
Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.
Counterfeit Goes Cool: Brands Urged to Embrace #Dupe
Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.
Partner Content
At Front Row, Accelerating New Routes to the Consumer
Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.
At Front Row, Accelerating New Routes to the Consumer
Formed of five different agencies with complementing areas of expertise, Front Row partners with beauty, health, wellness, and consumer brands to accelerate their e-commerce growth. Here, its chief brand officer, Christopher Skinner, shares the challenges and opportunities in reaching new consumers.
Marketing
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
The BoF Brand Magic Index: Volume 2
BoF Insights and Quilt.AI co-created The BoF Brand Magic Index to quantitatively analyse the brand-customer relationship. Using AI-driven analysis of tens of thousands of social media posts, the Index ranks fashion and luxury’s 50 most powerful brands based on the clarity of their identity and their relevance in culture between October 2023 and March 2024.
Technology
The Start-Ups Defying the Luxury E-Commerce Slump
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
The Start-Ups Defying the Luxury E-Commerce Slump
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
Marketing
Lilly Pulitzer Wants to Win Over a New Generation of Preppies
The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.
Lilly Pulitzer Wants to Win Over a New Generation of Preppies
The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.
Sustainability
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Why Some Consumers Find Sustainable Marketing So Annoying
Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.
Direct-to-Consumer
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
What It Takes to Win at DTC in 2024
The DTC bust of the past two years has casted a cloud on the sector, but emerging fashion brands with a better handle on supply, demand and customer retention are seeing profitable growth.
Partner Content
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Meeting Consumer Expectations Through Augmented Reality, In-Store and Online
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Retail
How Rent the Runway Came Back From the Brink
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
How Rent the Runway Came Back From the Brink
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Marketing
Fashion’s Golden Opportunity With Older Shoppers
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
Fashion’s Golden Opportunity With Older Shoppers
Often left out of the picture in a youth-obsessed industry, selling to Gen-X and Baby Boomer shoppers is more important than ever as their economic power grows.
Direct-to-Consumer
How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.
How the Perfect T-Shirt Became the Perfect Moneymaker for DTC Brands
Apparel start-ups founded on the promise of offering men the perfect T-shirt are proving resilient in an otherwise dreary DTC sector rampant with fire sales, bankruptcies and steep revenue declines.
The News in Brief
Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Bondholders Approve Saks Global’s Five-Year Business Plan
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.