US SEC Preparing to Eliminate Quarterly Reporting Requirement, WSJ Says
The proposal would give companies the option to share results twice a year.
consumers
Beauty
Why Women With Cancer Are Suing Big Beauty Brands
Scores of British women are taking leading cosmetic companies to court in the United States, claiming that they contracted mesothelioma through the presence of talcum powder in their beauty products.
Why Women With Cancer Are Suing Big Beauty Brands
Scores of British women are taking leading cosmetic companies to court in the United States, claiming that they contracted mesothelioma through the presence of talcum powder in their beauty products.
Marketing
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
What Is Buzz Worth?
Many fashion brands have prioritised manufacturing viral moments meant to create chatter online. But that alone can’t be the foundation of a brand’s marketing strategy.
Luxury
Bridal Gets Its Gen-Z Overhaul
A wide spectrum of brands, from emerging labels to mass retailers, are looking to cater to Gen-Z and Millennial brides looking for a more unconventional take on wedding wear — and multiple ensembles.
Bridal Gets Its Gen-Z Overhaul
A wide spectrum of brands, from emerging labels to mass retailers, are looking to cater to Gen-Z and Millennial brides looking for a more unconventional take on wedding wear — and multiple ensembles.
Beauty
The Business of Beauty Global Forum: Beauty From the Inside Out
Alternative medicine specialist Deepak Chopra, traditional Chinese medicine practitioner Sandra Lanshin Chiu and co-founder of venture studio Squared Circles Alexander Gilkes were among this session’s speakers.
The Business of Beauty Global Forum: Beauty From the Inside Out
Alternative medicine specialist Deepak Chopra, traditional Chinese medicine practitioner Sandra Lanshin Chiu and co-founder of venture studio Squared Circles Alexander Gilkes were among this session’s speakers.
Direct-to-Consumer
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
TikTok Viral Brand Halara Enters the Real World
Halara has amassed a large audience online with its ultra-affordable athleisure. Now, the brand is pursuing a brick-and-mortar strategy to prove it’s more than its rock-bottom prices.
Retail
After China, Zara Expands Live Shopping Experiment to Europe and US
The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.
After China, Zara Expands Live Shopping Experiment to Europe and US
The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.
Beauty
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter
Enticing young consumers is a puzzle for beauty marketers, but the 35-year-old founder of Starface and other brands speaks their language.
Retail
Luxury E-Commerce: Who’s Surviving and Why
Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.
Luxury E-Commerce: Who’s Surviving and Why
Experts say Mytheresa, Ssense and Moda Operandi have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the road ahead is tough, and the bigger they get, the harder it will be to sustain these strategies.
Beauty
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
Beauty
Case Study | Building an Effective Loyalty Programme
Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.
Case Study | Building an Effective Loyalty Programme
Serving as the 'heartbeat' for brands and retailers that deploy them with the right rewards, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged.
Partner Content
Putting the Performance into Wellness
As customer engagement with wellness practices matures, performance-based science and activities are increasingly popular and distinguishing providers in the market. BoF meets the VP of wellbeing at Auberge Resorts Collection, to discuss emerging trends in wellness and health and discover more about Auberge luxury resort Stanly Ranch’s best-in-class performance-suite and products.
Putting the Performance into Wellness
As customer engagement with wellness practices matures, performance-based science and activities are increasingly popular and distinguishing providers in the market. BoF meets the VP of wellbeing at Auberge Resorts Collection, to discuss emerging trends in wellness and health and discover more about Auberge luxury resort Stanly Ranch’s best-in-class performance-suite and products.
Direct-to-Consumer
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
The News in Brief
Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Bondholders Approve Saks Global’s Five-Year Business Plan
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.