Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Celebrity endorsements have driven more than $22 million in US sales, a 3,000% increase from two years earlier.
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
Making sure AI agents can seamlessly buy your products takes more than cleaning up product data and then sitting back and waiting for them to find you. BoF breaks down what brands need to know.
BoF’s latest knowledge report, in partnership with Snap Inc. in Mena, unpacks best practices to connect with communities in the Gulf through online dialogues, AR experiences, geolocation tools, wearable tech and more.
BoF’s latest knowledge report, in partnership with Snap Inc. in Mena, unpacks best practices to connect with communities in the Gulf through online dialogues, AR experiences, geolocation tools, wearable tech and more.
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.
It’s a case of winners and losers for Swiss watchmakers, as the strongest brands shoot ahead, widening the gap with their smaller rivals, writes Robin Swithinbank. Plus, Rolex’s LIV Golf tie-up and The Honourable Merchants Group’s pause.
France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.
France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
BoF’s latest knowledge report examines strategies for how fashion and beauty brands can create lasting impact and culturally resonant activations with the GCC consumer base.
BoF’s latest knowledge report examines strategies for how fashion and beauty brands can create lasting impact and culturally resonant activations with the GCC consumer base.
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Investors and retailers are bullish on machines that perform beauty services like nails or lashes — but professionals and shoppers aren’t fully on board.
Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
Brands risk missing India’s next growth phase without smarter strategies for under-30s rooted in culture, access and community.
This week’s round-up of global markets fashion business news also features the next wave of Chinese luxury malls, Sri Lanka’s apparel exports and plans for Saudi Arabia’s new fashion district.
This week’s round-up of global markets fashion business news also features the next wave of Chinese luxury malls, Sri Lanka’s apparel exports and plans for Saudi Arabia’s new fashion district.
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.