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Technology

TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.

Technology

TikTok Goes Dark for US Users, App Stores Remove Platform

TikTok on Saturday suspended its services for US-based users while Apple Inc. and Google removed the platform from their mobile app stores to avoid penalties under a new law, as the social media company awaits a possible reprieve from President-elect Donald Trump to continue operations.


Retail

After Viral ‘Wirkin,’ Walmart Inks Partnership With Luxury Reseller Rebag

Thousands of pre-owned Hermès, Chanel and Louis Vuitton accessories will be available for purchase on the retailer’s online marketplace.

Retail

After Viral ‘Wirkin,’ Walmart Inks Partnership With Luxury Reseller Rebag

Thousands of pre-owned Hermès, Chanel and Louis Vuitton accessories will be available for purchase on the retailer’s online marketplace.


Luxury

Equinox Is Trying to Make Health the Ultimate Status Symbol

No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.

Luxury

Equinox Is Trying to Make Health the Ultimate Status Symbol

No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.


Marketing

Marketing 101 for the Unpredictable Year Ahead

Despite complaints around higher prices and concern over global uncertainty, consumer spending remains relatively resilient. To reach these cautiously confident shoppers in 2025, marketers should highlight value and remain consistent, yet agile, in their brand storytelling.

Marketing

Marketing 101 for the Unpredictable Year Ahead

Despite complaints around higher prices and concern over global uncertainty, consumer spending remains relatively resilient. To reach these cautiously confident shoppers in 2025, marketers should highlight value and remain consistent, yet agile, in their brand storytelling.


Luxury

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.

Luxury

Prada’s Plan for Growing in a Luxury Downturn

What's 'polyhedric brand equity'? Chief executive Andrea Guerra breaks down how Prada and Miu Miu — luxury’s ‘cultural brands’ par excellence — continued to outperform the market last year, and his outlook for 2025.


Luxury

The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.

Luxury

The State of Fashion: Luxury

Macroeconomic headwinds, shifting customer preferences and a deteriorating value proposition continue to weigh on the global luxury sector in 2025. Companies need to review their strategic priorities — investing in talent development, product excellence and finding new ways to engage with clients. Download the special Luxury edition of The State of Fashion report by BoF Insights and McKinsey & Company to understand the strategic imperatives for luxury executives in the years ahead.


Retail

Consumers Want Brands to Prove They’re Worth It

Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.

Retail

Consumers Want Brands to Prove They’re Worth It

Macroeconomic pressures and rising prices have driven fashion shoppers to adopt cost-conscious behaviours. To capture customers’ share of wallet, brands will need to prove their value, finds the BoF-McKinsey State of Fashion 2025.


Beauty

How to Keep the Gen-Z Fragrance Boom Going

Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.

Beauty

How to Keep the Gen-Z Fragrance Boom Going

Fragrance has proved a bright spot amid the beauty sales slowdown. But to keep growing, brands need to adapt to consumer habits that are changing quickly.


Direct-to-Consumer

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.

Direct-to-Consumer

What Comes After a Brand Hits $100 Million in Sales?

Labels that crossed the nine figure sales mark despite tougher market conditions are blending new and old school brand-building tactics to create long-lasting legacies as they move beyond that number.


Retail

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.

Retail

Why Brick-and-Mortar Resale Is Flourishing

Brick-and-mortar shops selling secondhand fashion are thriving in the US, even amid the boom in online players that’s grabbed much of the industry’s attention and investment.


Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.

Marketing

Why the ‘Walmart Birkin’ Struck a Nerve

There are countless “dupes” for luxury goods available, but the fact that a copycat version of Hermès' ultra-coveted bag attracted so much attention online speaks to a shift in consumer sentiment around buying knockoffs.


Retail

Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.

Retail

Fashion Wakes Up to the ‘Silver Generation’ Opportunity

The fashion industry has typically focused on youth. But with shoppers over 50 representing a growing share of global spend, smart brands are showcasing their inter-generational appeal, according to the BoF-McKinsey State of Fashion 2025.