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Retail

Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.

Retail

Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.


Retail

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.

Retail

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.


Partner Content

At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents

As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.

Partner Content

At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents

As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.


Beauty

Exclusive: Glow Recipe Launches Skincare-Based Makeup

The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.

Beauty

Exclusive: Glow Recipe Launches Skincare-Based Makeup

The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.


Partner Content

Decoding Fashion and Retail Priorities With BoF and Shopify

Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.

Partner Content

Decoding Fashion and Retail Priorities With BoF and Shopify

Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.


Retail

How Retailers Are Investing in Their Sales Associates

Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.

Retail

How Retailers Are Investing in Their Sales Associates

Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.


Retail

Will Global Retail Giants’ Big Bet on American Consumers Pay Off?

Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.

Retail

Will Global Retail Giants’ Big Bet on American Consumers Pay Off?

Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.


Beauty

The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.

Beauty

The 5 Biggest Wellness Themes to Watch in 2025

From the ascendence of “longevity” to the widespread adoption of GLP-1 drugs, the wellness conversation has changed — even if the content remains familiar.


Retail

The Future of Online Resale Is Offline

Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.

Retail

The Future of Online Resale Is Offline

Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.


Retail

TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.

Retail

TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.


Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.

Partner Content

Industry Leaders Share Perspectives at Milan Fashion Week Men’s Celebration

BoF, together with Amazon Fashion, unite renowned designers, executives, entrepreneurs and creatives from brands and businesses including Prada, Bottega Veneta, Moncler, Bally, Versace, Marni, Stone Island, Zegna, Tod’s, Cabana Magazine, Diesel and Setchu.


Technology

TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.

Technology

TikTok Is Restoring Service in the US

The ByteDance-owned platform allowed users back on its app on Sunday following President-elect Donald Trump’s promise to grant an extension on the ban.