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Retail

The Increasingly Popular Solve to Fashion’s Wholesale Woes

A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.

Retail

The Increasingly Popular Solve to Fashion’s Wholesale Woes

A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.


Beauty

Glossier Needs More Than ‘You’ to Grow

The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.

Beauty

Glossier Needs More Than ‘You’ to Grow

The 11 year-old beauty brand has seen success with its fragrance franchise — which adds a new scent, Fleur, this month — but is focused on building multiple categories to broaden its appeal.


Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.


Retail

How Retailers Are Bracing for a Potentially Grim Year

Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.

Retail

How Retailers Are Bracing for a Potentially Grim Year

Facing uncertainty around tariffs and fears of a potential recession, the strongest and weakest fashion companies alike have issued a cautious outlook for 2025. Even so, low consumer confidence does not guarantee a pullback from spending. For the savviest players, there is still room for growth.


Fashion Week

5 Brands That Dominated the Social Conversation During Milan Fashion Week

DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.

Fashion Week

5 Brands That Dominated the Social Conversation During Milan Fashion Week

DSquared2, Moschino and Versace led the user-generated conversation on social media during Milan Fashion Week according to BoF's new social intelligence tool BoF INSIGHTS PULSE, powered by Quilt.AI.


Beauty

What It Takes to Sell Beauty on Douyin

Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.

Beauty

What It Takes to Sell Beauty on Douyin

Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.


Direct-to-Consumer

How Brands Keep Customers Loyal in a Polarised World

With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.

Direct-to-Consumer

How Brands Keep Customers Loyal in a Polarised World

With many labels investing in the concept of 'community', and consumers becoming more sceptical of the brands they buy from, companies are pushing local events and initiatives that reinforce their values to maintain a grip on die-hard fans.


Beauty

The Hot Competition Behind Heatless Curls

The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.

Beauty

The Hot Competition Behind Heatless Curls

The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.


Luxury

Inside Coupang’s Tug of War With Farfetch

A year into its ownership of the embattled luxury e-tailer, the South Korean e-commerce giant is whipping Farfetch into shape, reaching near breakeven in its latest quarter. But company insiders say Coupang has gone from cutting fat to cutting muscle, stripping Farfetch of its ability to compete for the attention and dollars of key ultra-wealthy shoppers who account for 30 percent of its annual sales.

Luxury

Inside Coupang’s Tug of War With Farfetch

A year into its ownership of the embattled luxury e-tailer, the South Korean e-commerce giant is whipping Farfetch into shape, reaching near breakeven in its latest quarter. But company insiders say Coupang has gone from cutting fat to cutting muscle, stripping Farfetch of its ability to compete for the attention and dollars of key ultra-wealthy shoppers who account for 30 percent of its annual sales.


Retail

Revolve Will Test Its Offline Muscle With New LA Store

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.

Retail

Revolve Will Test Its Offline Muscle With New LA Store

After opening its first store in Aspen last year, the retailer is continuing its slow push into brick-and-mortar as e-commerce growth slows and shoppers look to buy in person.


Beauty

Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.

Beauty

Can You Sell Sexual Wellness Without Sex?

The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.


Luxury

Resale Prices Are All Over the Place. Here’s Why That’s a Problem.

In a fragmented market, resale prices are more scattergun than ever. This leads to confused buyers, disillusioned sellers and market stagnation.

Luxury

Resale Prices Are All Over the Place. Here’s Why That’s a Problem.

In a fragmented market, resale prices are more scattergun than ever. This leads to confused buyers, disillusioned sellers and market stagnation.