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Partner Content

Leveraging Data to Drive Deeper Relationships With Consumers

Partnering with GGP, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.

Partner Content

Leveraging Data to Drive Deeper Relationships With Consumers

Partnering with GGP, BoF shares insights on how data-driven learnings, combined with a deep understanding of customer behaviour in the digital and physical retail space, can help brands optimise their retail approach. BoF outlines key strategies for success.


Retail

Trump’s Tariffs Rock Fashion’s Supply Chain

Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs.

Retail

Trump’s Tariffs Rock Fashion’s Supply Chain

Some of the most severe import duties announced Wednesday were aimed at apparel manufacturing hubs.


Retail

Why Gap Is Going Premium

With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.

Retail

Why Gap Is Going Premium

With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.


Partner Content

The Future of Destination Shopping in Luxury Retail

Following the completion of a two-year transformation of London’s luxury destination Sloane Street, BoF and Cadogan — the property developer behind the £46 million investment — co-hosted a panel to unpack the economic and cultural factors shaping luxury today, alongside the evolution of luxury destination shopping. BoF shares key insights from the panel.

Partner Content

The Future of Destination Shopping in Luxury Retail

Following the completion of a two-year transformation of London’s luxury destination Sloane Street, BoF and Cadogan — the property developer behind the £46 million investment — co-hosted a panel to unpack the economic and cultural factors shaping luxury today, alongside the evolution of luxury destination shopping. BoF shares key insights from the panel.


Beauty

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.

Beauty

Why Universities Are Becoming Beauty Schools

From Ivies to art institutes, more colleges than ever offer classes on the beauty industry. Here’s why makeup is becoming an academic pursuit, and how beauty brands can leverage the movement for new customer acquisition.


Retail

Why Are There So Many Luggage Brands?

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.

Retail

Why Are There So Many Luggage Brands?

Tourists have their pick of suitcases at every price point, thanks to low barriers to entry and a travel boom that’s inflated the category’s sales year after year. But amid signs demand has peaked, it’ll take more than a Shopify storefront and slick branding to succeed.


Retail

How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.

Retail

How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.


Partner Content

At Serax, Championing Global Craftsmanship and Creative Collaboration

As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.

Partner Content

At Serax, Championing Global Craftsmanship and Creative Collaboration

As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.


Creative Class

How Fashion’s Rising Stars Are Surviving the Luxury Slump

For breakout emerging designers, turning creative acclaim into commercial success in an unpredictable market is the next challenge.

Creative Class

How Fashion’s Rising Stars Are Surviving the Luxury Slump

For breakout emerging designers, turning creative acclaim into commercial success in an unpredictable market is the next challenge.


Beauty

What Colour Is Gen Alpha’s Millennial Pink? All Of Them

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.

Beauty

What Colour Is Gen Alpha’s Millennial Pink? All Of Them

After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.


Fashion Week

5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.

Fashion Week

5 Brands That Dominated the Social Conversation During Paris Fashion Week

While critics may have hailed Tom Ford and Givenchy as standout moments of the season, new analysis from BoF INSIGHTS PULSE says Schiaparelli, Coperni and Chanel led the user-generated conversation on social media during Paris Fashion Week.


Retail

Making Sense of This Week’s Big Fashion Bankruptcies

News of Forever 21 and Hudson’s Bay facing liquidation this week rang alarm bells for an industry already facing macroeconomic challenges this year. But their failures could have been avoided.

Retail

Making Sense of This Week’s Big Fashion Bankruptcies

News of Forever 21 and Hudson’s Bay facing liquidation this week rang alarm bells for an industry already facing macroeconomic challenges this year. But their failures could have been avoided.