US SEC Preparing to Eliminate Quarterly Reporting Requirement, WSJ Says
The proposal would give companies the option to share results twice a year.
consumers
Retail
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Explainer: How Retailers Can Fight a New Wave of Cyberattacks
A series of breaches at high-profile retailers like Victoria’s Secret and Marks & Spencer is putting cybersecurity back in the foreground. BoF examines what leaves fashion businesses vulnerable and how they can protect themselves.
Marketing
Why Food Is Everywhere in Fashion Advertising
As foodie culture peaks and the cost of living rises, food is popping up more than ever in fashion imagery.
Why Food Is Everywhere in Fashion Advertising
As foodie culture peaks and the cost of living rises, food is popping up more than ever in fashion imagery.
Luxury
Can Swiss Watches Compete on Value?
The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.
Can Swiss Watches Compete on Value?
The price of Swiss watches has continued to rise, leaving watchmakers battling to bolster their value propositions amid a downturn in luxury spending.
Sports
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
Beauty
How an Indie Beauty Brand Finds Its Hero
Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.
How an Indie Beauty Brand Finds Its Hero
Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.
Retail
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
BoF Masterclass | How Brands Build Genuine Communities
Watch on demand a BoF Professional Masterclass that explores the topic in our latest case study, “How Brands Build Genuine Communities.”
Branding
How Fashion Brands Build Community in 2025 | The Debrief
In a time of consumer caution and social division, fashion brands are investing in community to drive loyalty. BoF’s Lei Takanashi joins The Debrief to explore the emotional core of brand building today.
How Fashion Brands Build Community in 2025 | The Debrief
In a time of consumer caution and social division, fashion brands are investing in community to drive loyalty. BoF’s Lei Takanashi joins The Debrief to explore the emotional core of brand building today.
Retail
Global Retailers’ Tariff Strategy Risks Spreading Pain Beyond US Consumer
Brands like Birkenstock and Pandora are considering raising prices in markets outside the US to offset the impact of tariffs.
Global Retailers’ Tariff Strategy Risks Spreading Pain Beyond US Consumer
Brands like Birkenstock and Pandora are considering raising prices in markets outside the US to offset the impact of tariffs.
Luxury
Richemont Sales Jump on Strong Demand for Cartier
Sales in the Swiss group’s all-important jewellery unit soared 11% in the most recent quarter, making Richemont more resilient than rivals like LVMH in a challenging market for luxury goods.
Richemont Sales Jump on Strong Demand for Cartier
Sales in the Swiss group’s all-important jewellery unit soared 11% in the most recent quarter, making Richemont more resilient than rivals like LVMH in a challenging market for luxury goods.
Retail
Retail’s Looming Inventory Problem
Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.
Retail’s Looming Inventory Problem
Amid tariff whiplash, retailers are scrambling to balance demand with delayed shipments. Too much stock — or too little — could spell disaster for fall and holiday collections.
Marketing
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
5 Fashion Brands That Dominated the Met Gala Social Conversation
Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.
Retail
The Tariff-Proof International Expansion Playbook
As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.
The Tariff-Proof International Expansion Playbook
As the impact of tariffs on the industry sets in, a few American brands are turning their attention to overseas markets, and building resilient supply chains that can withstand indefinite uncertainty.
The News in Brief
Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Bondholders Approve Saks Global’s Five-Year Business Plan
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.