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Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.

Partner Content

BoF Insights | The New Era of Fashion E-Commerce

Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.


Luxury

Luxury Counterfeiters Are Outsmarting the Industry

Purveyors of secondhand luxury goods may be losing the fight against increasingly sophisticated counterfeiters. Do customers care?

Luxury

Luxury Counterfeiters Are Outsmarting the Industry

Purveyors of secondhand luxury goods may be losing the fight against increasingly sophisticated counterfeiters. Do customers care?


Beauty

Amorepacific’s Road to Success

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.

Beauty

Amorepacific’s Road to Success

The K-beauty corporation behind brands like Laneige, Aestura and Sulwhasoo sees global expansion and ongoing innovation as keys to growth, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.


Beauty

Customers Want Beauty Brands to Prove Their Worth

As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.

Beauty

Customers Want Beauty Brands to Prove Their Worth

As beauty customers grow more selective and cost-conscious, brands must demonstrate a clear and ownable value proposition, regardless of price, according to the BoF-McKinsey State of Fashion: Beauty report Volume 2.


Marketing

Why DTC Is Finally Investing in Brand Marketing

Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.

Marketing

Why DTC Is Finally Investing in Brand Marketing

Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.


Direct-to-Consumer

Rothy’s Has a Plan to Outlast the Ballet Flat Craze

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.

Direct-to-Consumer

Rothy’s Has a Plan to Outlast the Ballet Flat Craze

The brand, which scored a hit nearly a decade ago with its flats woven from recycled plastic, has found a second act selling footwear that’s on-trend with Gen-Z.


Retail

Surprise! Why Apparel Prices Are Actually Falling

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.

Retail

Surprise! Why Apparel Prices Are Actually Falling

The latest US inflation data, covering the weeks after the Trump administration’s tariffs kicked in, shows prices for clothing declined at their fastest pace in years. Consumers shouldn’t get complacent though — many experts say sticker shock is still coming.


Marketing

How to Acquire Customers with Instagram Ads in 2025

As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.

Marketing

How to Acquire Customers with Instagram Ads in 2025

As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.


Beauty

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

Beauty

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.


Global Markets

Farm Rio Raises Prices, Slows Exports to US

The Brazilian fashion company that’s been seen on Beyoncé and Justin Bieber will scale back exports to the US and implement selective price hikes to cushion the impact of tariffs.

Global Markets

Farm Rio Raises Prices, Slows Exports to US

The Brazilian fashion company that’s been seen on Beyoncé and Justin Bieber will scale back exports to the US and implement selective price hikes to cushion the impact of tariffs.


Retail

China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit

Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.

Retail

China’s Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit

Facing potential US tariffs, Chinese e-commerce platforms like Temu and Shein are increasing their focus on European markets, though merchants remain largely committed to the US due to its scale and lower regulatory hurdles.


Retail

Why Brands Are Still Betting on the US

Tariffs have slowed, but haven’t stopped a wave of American expansion. Here’s why some are choosing to stick around.

Retail

Why Brands Are Still Betting on the US

Tariffs have slowed, but haven’t stopped a wave of American expansion. Here’s why some are choosing to stick around.