Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.
Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.
Shopping centers grappling with the shift to e-commerce increasingly focus on kids, hoping their parents will tag along.
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
With the platform’s posts now shaping Google search and AI chatbot results, fashion brands need to listen to the site’s millions of users – even when they don’t like what they have to say.
No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
No longer the primary destination for beauty discovery, US department stores could learn by emulating the strategies of international peers.
Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.
Brands can expect an influx of Chinese travellers to Bangkok, Seoul and Kuala Lumpur during the Spring Festival travel surge, as well as heavier traffic at gateway airports serving domestic holiday destinations in Hainan, Hebei and Shaanxi.
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
Brands are breaking up with the romantic binary to monetise the full lifecycle of love, trading traditional narratives for a lucrative ‘autonomy economy.’
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
New longevity companies like Neko Health or Prenuvo endeavour to turn preventative health into an upscale, almost spalike experience. But no one can afford for them to be wrong.
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
Consumers of face masks are seeking more convenient formats and clinical grade efficiency — prompting a maturation of sorts for the stalwart skincare subcategory.
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
American brands have recaptured the zeitgeist — and market share — as Europe’s luxury slump persists. As the sector’s biggest names plot a comeback, there may be lessons to take from across the pond.
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.