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Beauty

It’s a Goth Lite Summer

In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.

Beauty

It’s a Goth Lite Summer

In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.


Retail

Tourists Tame Their Shopaholic Ways, If They Even Come to the US

International visitor spending and arrivals in the US are declining due to trade wars and economic uncertainty, threatening billions in retail revenue.

Retail

Tourists Tame Their Shopaholic Ways, If They Even Come to the US

International visitor spending and arrivals in the US are declining due to trade wars and economic uncertainty, threatening billions in retail revenue.


Beauty

Beauty Retailers Race to Redefine the Rules of Engagement

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.

Beauty

Beauty Retailers Race to Redefine the Rules of Engagement

As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.


Beauty

How Tomorrow’s Beauty Consumer Will Shop

Macro dynamics, wealth patterns and migration are reshaping beauty shoppers globally. To stay competitive, companies must anticipate changes across generations and cultures and hyper-localise their brands, finds The State of Fashion: Beauty Volume 2.

Beauty

How Tomorrow’s Beauty Consumer Will Shop

Macro dynamics, wealth patterns and migration are reshaping beauty shoppers globally. To stay competitive, companies must anticipate changes across generations and cultures and hyper-localise their brands, finds The State of Fashion: Beauty Volume 2.


Luxury

Opinion: The Big Luxury Simulation Is Over

Consumers appear to be calling time on an industry that long ago stopped selling real luxury goods, writes Eugene Rabkin.

Luxury

Opinion: The Big Luxury Simulation Is Over

Consumers appear to be calling time on an industry that long ago stopped selling real luxury goods, writes Eugene Rabkin.


Marketing

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.

Marketing

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.


Marketing

How Brands Are Getting Reddit Marketing Right

From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.

Marketing

How Brands Are Getting Reddit Marketing Right

From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights and conversions alike.


Beauty

Just Dough It!

The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.

Beauty

Just Dough It!

The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.


Retail

Selling to Consumers in Uncertain Times: What Executives Need to Know

At The Business of Fashion’s roundtable in London, executive members and the editorial team explored why shoppers’ behaviour has become more unpredictable, and how brands can adjust.

Retail

Selling to Consumers in Uncertain Times: What Executives Need to Know

At The Business of Fashion’s roundtable in London, executive members and the editorial team explored why shoppers’ behaviour has become more unpredictable, and how brands can adjust.


Beauty

Puig’s CEO Knows How Brands Can Cut Through the Noise

The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.

Beauty

Puig’s CEO Knows How Brands Can Cut Through the Noise

The elevated feel of prestige beauty can seem out of place in a digital world that rewards instant impact and short-term virality. Marc Puig, chairman and chief executive of Spanish beauty conglomerate Puig, told The State of Fashion: Beauty Volume 2 that marketing success requires fresh thinking.


Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.

Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.


Retail

Why Boat Shoes Are Floating Up Everywhere in Fashion

The trending style has gone from a preppy staple to a high fashion mainstay as brands put their spin on the classic silhouette. The challenge lies in making the interest last.

Retail

Why Boat Shoes Are Floating Up Everywhere in Fashion

The trending style has gone from a preppy staple to a high fashion mainstay as brands put their spin on the classic silhouette. The challenge lies in making the interest last.