US SEC Preparing to Eliminate Quarterly Reporting Requirement, WSJ Says
The proposal would give companies the option to share results twice a year.
consumers
Direct-to-Consumer
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
Beauty
Gen-Z and the Terrifying Rise of Extreme Tanning
Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.
Gen-Z and the Terrifying Rise of Extreme Tanning
Despite warnings from medical professionals, many young people are embracing tanning trends, resorting to dangerous practices like sunbeds and unregulated nasal sprays.
Retail
Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers
Thinner, more minimalist — naked, even — shoes are driving growth from sandals to sneakers.
Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers
Thinner, more minimalist — naked, even — shoes are driving growth from sandals to sneakers.
Direct-to-Consumer
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
The New DTC Rebranding Playbook
Direct-to-consumer pioneers are refashioning themselves with new logos, slogans and revamped product lines to broaden their reach and build a legacy, without fully abandoning their original propositions.
Retail
Eyewear Is Booming, But It’s Not Just About Tech
Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
Eyewear Is Booming, But It’s Not Just About Tech
Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
Executive Briefings
The Executive Briefing: Luxury’s Deepening Crisis; Dopamine Culture, Explained; Rise of the AI Agents
Luxury fashion’s woes keep piling up, and the effects of the attention economy bears much of the blame. Plus, brands prepare for an onslaught of AI shopping assistants and the fragrance boom rolls on. Read on for your concise breakdown of July’s key developments from executive editor Brian Baskin.
The Executive Briefing: Luxury’s Deepening Crisis; Dopamine Culture, Explained; Rise of the AI Agents
Luxury fashion’s woes keep piling up, and the effects of the attention economy bears much of the blame. Plus, brands prepare for an onslaught of AI shopping assistants and the fragrance boom rolls on. Read on for your concise breakdown of July’s key developments from executive editor Brian Baskin.
Global Markets
China’s Fast-Fashion Capital Slows Down Under Trump’s Trade War
Garment factories in Guangzhou are struggling to manage a tempest of geopolitical and economic headwinds.
China’s Fast-Fashion Capital Slows Down Under Trump’s Trade War
Garment factories in Guangzhou are struggling to manage a tempest of geopolitical and economic headwinds.
Beauty
Hayley Williams’ Hair Dye Comeback
In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.
Hayley Williams’ Hair Dye Comeback
In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.
Retail
Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
Beauty
Can Deodorant Be a Luxury Product?
Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.
Can Deodorant Be a Luxury Product?
Deodorant makers like Salt and Stone or Papatui are infusing their formulas with high-quality scents to elevate their offering amid a greater perfume boom — and a looming sense of fine fragrance fatigue.
Luxury
Tired of the Hamptons? Fashion Isn’t
The lines are long, the prices astronomical and the influencer presence inescapable — but the Hamptons remain a key stage for brands chasing wealthy customers.
Tired of the Hamptons? Fashion Isn’t
The lines are long, the prices astronomical and the influencer presence inescapable — but the Hamptons remain a key stage for brands chasing wealthy customers.
Beauty
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
Walmart’s Vision of Beauty for Everyone
With its vast store network and broad customer reach, Walmart’s vice president of beauty Vinima Shekhar told The State of Fashion: Beauty Volume 2 that the mega retailer is leaning on logistics and a more premium assortment to reclaim its US beauty market share.
The News in Brief
Kering Unveils New Jewellery Unit, Merges Fashion Brand Reporting
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Bondholders Approve Saks Global’s Five-Year Business Plan
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
Luxury Stocks Face Most Bearish Sentiment in Years, UBS Says
War in the Middle East, the luxury industry’s fastest-growing market, threatens to delay a long-expected rebound in demand.
Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.