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Beauty

Why Young Women Are Getting Facelifts

Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.

Beauty

Why Young Women Are Getting Facelifts

Customers in their 20s and 30s are being driven towards this invasive surgery by ‘filler fatigue’, the use of weight-loss drugs and the development of new surgical techniques.


Luxury

Luxury Brands Turn On the Charm in China to Kindle Spending Recovery

Companies are shifting focus from rapid expansion to deeper engagement with wealthy consumers as they seek growth in the uncertain market.

Luxury

Luxury Brands Turn On the Charm in China to Kindle Spending Recovery

Companies are shifting focus from rapid expansion to deeper engagement with wealthy consumers as they seek growth in the uncertain market.


Global Markets

Luxury’s High-Stakes Gamble on China’s Mini-Dramas

Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.

Global Markets

Luxury’s High-Stakes Gamble on China’s Mini-Dramas

Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.


Technology

Tracking Fashion Brand Performance in the Age of AI

Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.

Technology

Tracking Fashion Brand Performance in the Age of AI

Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.


Beauty

What Comes After the ‘Clean Girl’?

The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.

Beauty

What Comes After the ‘Clean Girl’?

The trend, characterised by glowing skin, fluffy brows and fake freckles, successfully ended an era dominated by high-glamour makeup. The standards it has set will shape the kinds of cosmetics that consumers will want for years to come.


Global Markets

Worldview | Sao Paulo Fashion Week Stages Blockbuster Anniversary Event

This week’s round-up of global markets fashion business news also features India’s Reliance Retail and fashion week events in Shanghai, Riyadh and Mexico City.

Global Markets

Worldview | Sao Paulo Fashion Week Stages Blockbuster Anniversary Event

This week’s round-up of global markets fashion business news also features India’s Reliance Retail and fashion week events in Shanghai, Riyadh and Mexico City.


Direct-to-Consumer

True Classic Launches Women, Kids Lines

The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.

Direct-to-Consumer

True Classic Launches Women, Kids Lines

The men’s T-shirt maker is introducing a line of tees, hoodies and joggers for women and kids later this month, less than a year after closing its first funding round at an $850 million valuation.


Luxury

Gold Is Pricier Than Ever. Jewellers Are Getting Creative.

With gold at historic highs, designers are trading in 18 carat for sterling silver, silk cords and lab-grown diamonds — reshaping the definition of fine jewellery along the way.

Luxury

Gold Is Pricier Than Ever. Jewellers Are Getting Creative.

With gold at historic highs, designers are trading in 18 carat for sterling silver, silk cords and lab-grown diamonds — reshaping the definition of fine jewellery along the way.


Marketing

How to Bring the Joy Back to Fashion Marketing

Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.

Marketing

How to Bring the Joy Back to Fashion Marketing

Moncler’s autumn campaign, featuring actors and long-time friends Robert De Niro and Al Pacino, struck an emotional chord with audiences by showcasing true friendship.


Beauty

Exclusive: Jessica Simpson Wants Back in the Beauty Game

Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.

Beauty

Exclusive: Jessica Simpson Wants Back in the Beauty Game

Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.


Global Markets

Will Fashion Brands Strike Gold This Diwali?

Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.

Global Markets

Will Fashion Brands Strike Gold This Diwali?

Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.


Marketing

Fashion Is Already Preparing for Gen Beta

Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.

Marketing

Fashion Is Already Preparing for Gen Beta

Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.