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News & Analysis

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.

News & Analysis

The State of Fashion 2026: When the Rules Change

The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead.


Beauty

Inside a $20,000 Eyebrow Transplant

In an era where thick brows are the look, transplants have become the latest it cosmetic procedure for celebrities and civilians alike.

Beauty

Inside a $20,000 Eyebrow Transplant

In an era where thick brows are the look, transplants have become the latest it cosmetic procedure for celebrities and civilians alike.


Retail

Why the Fashion Industry (Mostly) Hates a Weak Dollar

The greenback’s slide this year is reducing the purchasing power of American consumers, depressing tourism and complicating supply chains already rocked by tariffs. Brands say the overall impact can top 5 percent of sales.

Retail

Why the Fashion Industry (Mostly) Hates a Weak Dollar

The greenback’s slide this year is reducing the purchasing power of American consumers, depressing tourism and complicating supply chains already rocked by tariffs. Brands say the overall impact can top 5 percent of sales.


Beauty

Unpacking Beauty’s Agentic AI Toolkit

Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.

Beauty

Unpacking Beauty’s Agentic AI Toolkit

Beauty tech firms and major conglomerates are staking their claims on AI’s next frontier with tools designed to recommend products, book services and streamline back-office operations.


Global Markets

Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever

This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.

Global Markets

Worldview | Why China’s Singles’ Day Sales Lasted Longer Than Ever

This week’s round-up of global markets fashion business news also features Galeries Lafayette in India, Peruvian vicuna and Lagos Fashion Week’s prize win.


Beauty

The Silicon Valley Skin-Care Brand Biohackers Are Obsessed With

OneSkin, all over TikTok, merges the beauty industry’s fixation with anti-ageing and tech’s fantasy of halting death.

Beauty

The Silicon Valley Skin-Care Brand Biohackers Are Obsessed With

OneSkin, all over TikTok, merges the beauty industry’s fixation with anti-ageing and tech’s fantasy of halting death.


Luxury

LVMH Nears China Store Openings as Luxury Demand Begins Recovery

Louis Vuitton, Dior, Tiffany and Loro Piana are all slated to open multistory stores in Beijing this December, while Dior is also in talks to open a new location in Shanghai.

Luxury

LVMH Nears China Store Openings as Luxury Demand Begins Recovery

Louis Vuitton, Dior, Tiffany and Loro Piana are all slated to open multistory stores in Beijing this December, while Dior is also in talks to open a new location in Shanghai.


Beauty

Prestige Hair Care’s Shampoo Problem

In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.

Beauty

Prestige Hair Care’s Shampoo Problem

In recent years, prestige hair care has begun to grow at a faster rate than its mass competitors. The only problem: Shoppers still want drugstore shampoo.


Luxury

Is China’s Luxury Market Ready to Rebound?

The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.

Luxury

Is China’s Luxury Market Ready to Rebound?

The short answer is yes — but it won’t soon return to its pre-pandemic growth rates. After two years of turbulence, the market remains shaky, and brands will need to earn every sale.


Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.

Technology

How Small Brands Are Learning to Love AI

Startups are starting to use AI for everything from retail planning to inventory management, while mostly keeping the technology away from the creative parts of their business.


Retail

Ear-Piercing Studios Look to Fill a Claire’s-Sized Hole in the Market

With Claire’s in bankruptcy and closing hundreds of stores, there’s a void in the market that startups and a growing number of independent studios hope to fill. They’re turning what used to be a fast and casual procedure into one that prioritises health, hygiene and comfort.

Retail

Ear-Piercing Studios Look to Fill a Claire’s-Sized Hole in the Market

With Claire’s in bankruptcy and closing hundreds of stores, there’s a void in the market that startups and a growing number of independent studios hope to fill. They’re turning what used to be a fast and casual procedure into one that prioritises health, hygiene and comfort.


Beauty

How Body Scrubs Became Gen-Z Collector’s Items

Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.

Beauty

How Body Scrubs Became Gen-Z Collector’s Items

Body scrubs have long been a shortcut to the at-home spa experience, but thanks to Gen-Z’s ‘everything shower’ ritualists, the category has gained a gloopy new lease of life.