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consumer-spending

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Retail

Is the Consumer Spending Rebound for Real?

This week, everyone will be talking about two key pieces of US economic data, fashion tech earnings and the new Halston miniseries on Netflix.

Retail

Is the Consumer Spending Rebound for Real?

This week, everyone will be talking about two key pieces of US economic data, fashion tech earnings and the new Halston miniseries on Netflix.


Retail

Where Will Americans Spend Their Stimulus Checks?

This week, everyone will be talking about a potential stimulus-driven shopping spree in the US, the start of Rakuten Fashion Week in Tokyo and Nike’s financial results.

Retail

Where Will Americans Spend Their Stimulus Checks?

This week, everyone will be talking about a potential stimulus-driven shopping spree in the US, the start of Rakuten Fashion Week in Tokyo and Nike’s financial results.


Marketing

Case Study | Gen-Z Shopping: Separating Myth from Reality

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Marketing

Case Study | Gen-Z Shopping: Separating Myth from Reality

A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.


Sustainability

Op-Ed | What Consumers Really Think About Sustainability

Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.

Sustainability

Op-Ed | What Consumers Really Think About Sustainability

Consumers’ mixed signals on sustainability pose tough but surmountable obstacles for fashion brands, argue Sarah Willersdorf and Robbin Mitchell.


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Retail

Primark Profit Could Top Forecast After Robust Post-Lockdown Trading

In July Associated British Foods forecast full year adjusted operating profit for Primark in a range of $396-$462 million.

Retail

Primark Profit Could Top Forecast After Robust Post-Lockdown Trading

In July Associated British Foods forecast full year adjusted operating profit for Primark in a range of $396-$462 million.


Retail

US Consumer Spending Rebound Cools, Hinting at More Risk Ahead

The deceleration in spending — which accounts for about two-thirds of the national economy — marks a tempering in the economic recovery following two months of stronger gains.

Retail

US Consumer Spending Rebound Cools, Hinting at More Risk Ahead

The deceleration in spending — which accounts for about two-thirds of the national economy — marks a tempering in the economic recovery following two months of stronger gains.


China

Why Aren’t More Chinese Department Stores Going Bankrupt?

While consolidation continues in China’s department store sector, the pandemic hasn’t dramatically hastened store closures and bankruptcies the way it has in the US. What’s their secret?

China

Why Aren’t More Chinese Department Stores Going Bankrupt?

While consolidation continues in China’s department store sector, the pandemic hasn’t dramatically hastened store closures and bankruptcies the way it has in the US. What’s their secret?


Retail

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?

Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.

Retail

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?

Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.


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Retail

Asos Boosts Sales and Profit Outlook on Strong Demand

The British online fashion retailer forecast a pretax profit in the region of $170-$196 million for its 2019-20 year.

Retail

Asos Boosts Sales and Profit Outlook on Strong Demand

The British online fashion retailer forecast a pretax profit in the region of $170-$196 million for its 2019-20 year.


China

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.

China

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.


Retail

Amazon Launches in Sweden Amid Online Shopping Wave

The move follows after the e-commerce giant reported record profits last week and projected third-quarter revenue of up to $93 billion.

Retail

Amazon Launches in Sweden Amid Online Shopping Wave

The move follows after the e-commerce giant reported record profits last week and projected third-quarter revenue of up to $93 billion.


Global Markets

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.

Global Markets

Japan’s ‘Everything App’ Is a Big Opportunity for Fashion Brands

Line is inextricably woven into the lives of Japanese consumers but fashion brands have not yet fully leveraged the app. Here’s how to use it to get more out of Japan’s $79 billion fashion market.