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collaboration

Luxury

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Luxury

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.


Luxury

Fashion Finds Its Place at Frieze Los Angeles

The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.

Luxury

Fashion Finds Its Place at Frieze Los Angeles

The festival, which just finished its third installment, is cementing its status as a priority event for luxury brands hoping to bask in the art world’s glow and court wealthy collectors.


Partner Content

In Copenhagen, Industry Collaboration to Drive Positive Impact

BoF shares insights on nurturing deeper collaborations across supply chains and how uniting independent businesses can drive positive impact taken from a two-part talk series at CIFF.

Partner Content

In Copenhagen, Industry Collaboration to Drive Positive Impact

BoF shares insights on nurturing deeper collaborations across supply chains and how uniting independent businesses can drive positive impact taken from a two-part talk series at CIFF.


Luxury

The Nine Lives of Proenza Schouler

What happened to the most promising brand in American fashion?

Luxury

The Nine Lives of Proenza Schouler

What happened to the most promising brand in American fashion?


Retail

Retail’s Rough Start to 2022

This week, everyone will be talking about the slump in retail stocks, Haute Couture Week in Paris, LVMH’s end-of-year results and some very expensive sneakers.

Retail

Retail’s Rough Start to 2022

This week, everyone will be talking about the slump in retail stocks, Haute Couture Week in Paris, LVMH’s end-of-year results and some very expensive sneakers.


Marketing

Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand

The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.

Marketing

Guess USA Taps ERL Designer Eli Russell Linnetz for Rebrand

The subsidiary of Guess Inc. is betting that the in-demand Los Angeles creative will lend cachet to its new line of ‘premium-priced’ archive-inspired wears.


Luxury

Meet the Creative Agency Behind Those Viral Dazed Covers

New School, a new agency out of London reps a fast-rising group of tight-knit creatives, including the teams behind last fall’s Dazed covers featuring Rihanna and Harry Styles, campaigns for Apple and Klarna, and shows for Chopova Lowena and Thebe Magugu.

Luxury

Meet the Creative Agency Behind Those Viral Dazed Covers

New School, a new agency out of London reps a fast-rising group of tight-knit creatives, including the teams behind last fall’s Dazed covers featuring Rihanna and Harry Styles, campaigns for Apple and Klarna, and shows for Chopova Lowena and Thebe Magugu.


Luxury

Virgil Abloh’s Blueprint for Black Advancement

The late designer identified with the Black condition and set about designing not just products but a better future, writes Jason Campbell.

Luxury

Virgil Abloh’s Blueprint for Black Advancement

The late designer identified with the Black condition and set about designing not just products but a better future, writes Jason Campbell.


Retail

PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.

Retail

PVH’s Stefan Larsson on Harnessing Creativity to Energise Engagement

The chief executive of the company that owns Calvin Klein and Tommy Hilfiger says creativity will be even more of a differentiator in 2022 as fashion players better align merchandise planning with demand and continue their quest for greater market share.


Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.

Luxury

Gucci’s Robert Triefus on Testing Luxury’s Allure in the Metaverse

Gucci’s executive vice president for brand and customer engagement believes the immersive digital world signals a paradigm shift for luxury brands and expects it to drive a ‘very significant new revenue stream’ for the brand in the years ahead.


Technology

Snapchat’s Rajni Jacques on Enhancing Social Shopping

Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.

Technology

Snapchat’s Rajni Jacques on Enhancing Social Shopping

Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.


Technology

Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.

Technology

Aura Blockchain’s Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

As leader of the Aura Blockchain Consortium, Daniela Ott is tasked with persuading brands to join brands such as LVMH, Prada and Richemont-owned Cartier on the shared digital platform which creates ‘product passports’ for luxury goods.