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Beauty

How Fara Homidi Uses Cool to Sell Cosmetics

In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.

Beauty

How Fara Homidi Uses Cool to Sell Cosmetics

In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.


Luxury

Victoria Beckham’s Netflix Series Will Show Fashion Triumphs, Tears

Beckham speaks to Bloomberg, discussing a new documentary and future plans for her fashion brand.

Luxury

Victoria Beckham’s Netflix Series Will Show Fashion Triumphs, Tears

Beckham speaks to Bloomberg, discussing a new documentary and future plans for her fashion brand.


Beauty

Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.

Beauty

Want to Sell Lip Gloss? Get Boys to Do It

Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.


Beauty

Can Gaming Go Glam?

The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?

Beauty

Can Gaming Go Glam?

The new makeup brand Godmode, co-founded by the actress Chloë Grace Moretz and the pop star Rina Sawayama, has alter-egos, backstories, highlighters, lip liners and everything but its own video game. Can it hook gamers anyway?


Beauty

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

Beauty

How to Make Millions Selling Temporary Tattoos

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.


Partner Content

How Getty Images Is Evolving for a New Era of Content

The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.

Partner Content

How Getty Images Is Evolving for a New Era of Content

The visual media company is expanding its offering beyond news, stock and archival content to become a strategic partner to the likes of, L’Oréal, Dior, the Met Gala and amFAR gala. Now, BoF sits down with Getty Images’ senior director of entertainment content and partnerships, Lisa Marie Rae, to learn more about how the company is co-creating cinematic campaigns and helping brands craft compelling narratives.


Beauty

MAC’s Plan to Win: Lip Oil and Nepo Babies

The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.

Beauty

MAC’s Plan to Win: Lip Oil and Nepo Babies

The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.


Beauty

Black Beauty Excellence Was the Star of the Met Gala

Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.

Beauty

Black Beauty Excellence Was the Star of the Met Gala

Afros, faded edges, fantastic braids and more provided a much-needed jolt to the star-studded event.


Media

At the Met Gala, Dandies Owned the Night

In the first Met Gala that centered Black style, there was a collision of modern culture and history from embellished capes to bedazzled canes and grillz.

Media

At the Met Gala, Dandies Owned the Night

In the first Met Gala that centered Black style, there was a collision of modern culture and history from embellished capes to bedazzled canes and grillz.


Beauty

The Met’s Madame X-Rated Opportunity

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?

Beauty

The Met’s Madame X-Rated Opportunity

Art museums like the Met make $50 million per year in retail revenue. What happens when beauty brands try to exit through the gift shop?


Professional

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.

Professional

The New Holy Trinity: Hailey, Selena and (Surprise!) Ariana

How cynics and shoppers came around to a glitter-infused makeup line, and why it’s now beating everyone — including Rare Beauty — at the Instagram metric game.


Retail

What the Closet Sale Craze Says About Shopping

The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.

Retail

What the Closet Sale Craze Says About Shopping

The grassroots trend is indicative of consumer cravings for more curation, uniqueness and personality when it comes to buying clothes.