Skip to main content

celebrity

Beauty

Beauty Cashes in on the Return of the Summer Blockbuster

From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.

Beauty

Beauty Cashes in on the Return of the Summer Blockbuster

From ‘Smurfs’ to ‘Jurassic World Rebirth’, big-budget films are an increasingly popular marketing tie-in for beauty companies — especially when their founder is also a star.


Partner Content

Rethinking Success Metrics for Brand Ambassadors

Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.

Partner Content

Rethinking Success Metrics for Brand Ambassadors

Alison Bringé, chief marketing officer at Launchmetrics, Nicole Baum, global head of marketing at Moschino, and Carlota Rodben, founder of Beyond Luxury Group and co-founder of Memora, share their insights on building culturally fluent partnerships — leveraging micro-creators and combining qualitative signals with performance data to drive brand impact.


Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.

Sports

The Fashion Revival of Basketball Sneakers

A wave of new performance basketball sneakers featuring fresh designs has shoppers once again considering the category for fashion and not just for wear on the court.


Beauty

How to Build Beauty Brands Bigger Than Their Founders

The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.

Beauty

How to Build Beauty Brands Bigger Than Their Founders

The Ordinary, Deciem’s flagship brand, went from disruptor to industry giant. Co-founder Nicola Kilner shares how the company stays true to its founding ethos, even after an acquisition and amid growing competition, for The State of Fashion: Beauty Volume 2.


Beauty

The End of the Founder-Led Era

Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.

Beauty

The End of the Founder-Led Era

Over the last decade, an avalanche of brands with public-facing founders emerged. While a prominent founder can propel growth, customers use other factors to assess whether a brand is suited to their needs, according The State of Fashion: Beauty Volume 2.


Beauty

How Haus Labs Mastered the Art of the Comeback

The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.

Beauty

How Haus Labs Mastered the Art of the Comeback

The Lady Gaga-fronted line went through a renaissance, changing its product offering, distribution and overall look and feel to better connect with customers. CEO Ben Jones tells The State of Fashion: Beauty Volume 2 how the brand pulled it off.


Marketing

The Return of Old-School Celebrity Campaigns

Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.

Marketing

The Return of Old-School Celebrity Campaigns

Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.


Beauty

Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business | The BoF Podcast

Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.

Beauty

Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business | The BoF Podcast

Tracee Ellis Ross shares her journey from Hollywood actress to entrepreneur with BoF founder and CEO Imran Amed, detailing the systemic changes she’s driving in the haircare industry.


Beauty

And It Was All Yellow…

Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.

Beauty

And It Was All Yellow…

Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.


Beauty

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.

Beauty

The State of Fashion: Beauty Report — Solving the Growth Puzzle

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company’s industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.


Partner Content

The New Rules of Brand Ambassadorship

As the influencer economy matures, brands are shifting their focus from star power to strategic alignment. A new report from Launchmetrics — “Brand Ambassador Marketing 2025” — reveals how resonance — not reach — is now defining success.

Partner Content

The New Rules of Brand Ambassadorship

As the influencer economy matures, brands are shifting their focus from star power to strategic alignment. A new report from Launchmetrics — “Brand Ambassador Marketing 2025” — reveals how resonance — not reach — is now defining success.


Beauty

Beauty’s Hottest New Trend: The Founder Buyback

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.

Beauty

Beauty’s Hottest New Trend: The Founder Buyback

Original influencer Huda Kattan has regained majority ownership of her namesake beauty brand and sent a message to the greater industry: When it’s time to course-correct, you need your best driver.