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Latest News & Analysis
News & Analysis

The Logo Strikes Back

We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.

News & Analysis

The Logo Strikes Back

We are approaching the logo with a new attitude. Rather than being slaves to a brand, we take ownership, argues Susanna Lau, aka Susie Bubble, in a piece for the inaugural print issue of Because magazine.


Luxury

The Rise of the Fashion Sweatshirt

The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.

Luxury

The Rise of the Fashion Sweatshirt

The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.

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