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Beauty

Opinion: How ‘Optimisation’ Hijacked Men’s Wellness

We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.

Beauty

Opinion: How ‘Optimisation’ Hijacked Men’s Wellness

We solved the problem of getting men into wellness. Now we have the bigger problem of what we’ve turned them into, writes meditation teacher Manoj Dias.


Sports

Why Authentic Brands Group Is Playing the Long Game With Reebok

The brand management firm has been far more protective of Reebok than it has with its other brands since the former sneaker powerhouse became its largest purchase ever.

Sports

Why Authentic Brands Group Is Playing the Long Game With Reebok

The brand management firm has been far more protective of Reebok than it has with its other brands since the former sneaker powerhouse became its largest purchase ever.


Retail

Ty Haney Is Back at the Helm of Outdoor Voices

Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.

Retail

Ty Haney Is Back at the Helm of Outdoor Voices

Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.


Marketing

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.

Marketing

BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies

In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.


Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.

Retail

What Trump’s Latest Tariff Threats Mean for Fashion

US President Donald Trump shifted the deadline for tariffs to go into effect to Aug. 1, and turned up the heat with fresh rates and new threats. In some ways, it’s Liberation Day, part two — but fashion needs certainty more than ever.


Retail

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.

Retail

Running Shoe Brand Hoka Accused of Misappropriating Maori Culture

The popular French American sportswear company has been accused of failing to acknowledge the Maori origins of its name by Indigenous intellectual property experts in New Zealand.


Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.


Sports

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.

Sports

Exclusive: Inside Hoka’s Fashion Ambitions

In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s made it an emerging sneaker powerhouse.


Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.

Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.


Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.

Sports

The Rise of Sportswear’s Challenger Brands, in Four Charts

Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.


Workplace & Talent

Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast

At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.

Workplace & Talent

Jordan Brand’s Larry Miller on the Power of Second Chances | The BoF Podcast

At BoF VOICES 2022, the seasoned Nike executive discussed the power of second chances and the secret he kept while building Michael Jordan’s brand.


Direct-to-Consumer

Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.

Direct-to-Consumer

Report: Outdoor Voices’ Former Employees Say Bankruptcy Is Imminent

The embattled athleisure brand has mounting cash problems, Sourcing Journal says.