Fashion brands are racing to deploy AI in marketing, design and employee workflows. But inside companies, a lack of clarity is breeding layoff anxiety — and quiet AI use that feels risky, if not like cheating.
Fashion brands are racing to deploy AI in marketing, design and employee workflows. But inside companies, a lack of clarity is breeding layoff anxiety — and quiet AI use that feels risky, if not like cheating.
Knight and Foxton tell Christina Donoghue why artificial intelligence is not a threat but the most intoxicating and liberating new medium for visual expression, courtesy of System magazine.
Knight and Foxton tell Christina Donoghue why artificial intelligence is not a threat but the most intoxicating and liberating new medium for visual expression, courtesy of System magazine.
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
After competing for decades to offer the widest possible selection, secondhand retailers like ThredUp, eBay, StockX and Rebag are now trying to gain an edge by offering a more curated experience, with the help of AI and celebrities.
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
Our new AI-powered tool, BoF Insights Brand Pulse, evaluates fashion brand performance across five dimensions — Discoverability, Identity, Value, Connection and Love — combining digital signals and consumer conversations to measure brand performance in an easy-to-use dashboard.
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.
While some fashion labels are starting to experiment with using AI-generated imagery in campaigns, others are taking a firm stance against it. Both approaches reveal how brands are evolving their creative identities and who they are trying to reach.
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
Obviously, it’ll be a long time before the generation — born starting in 2025 into a world of AI and rapid change — will have an impact on the industry. But they’ve already sparked conversation.
While the US beauty conglomerate unveils its first fragrance-focussed innovation centre in Paris, executives including CEO Stéphane de La Faverie outlined new opportunities for its luxury and prestige perfume portfolio, which spans brands like Tom Ford and Le Labo.
While the US beauty conglomerate unveils its first fragrance-focussed innovation centre in Paris, executives including CEO Stéphane de La Faverie outlined new opportunities for its luxury and prestige perfume portfolio, which spans brands like Tom Ford and Le Labo.
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
Big brands are taking steps to shore up consumer confidence in their high-end positioning, after a series of sweatshop scandals contributed to a sense of ‘luxury ick.’
As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.
As influencers and consumers turn to the ‘ChatGPT glow-up’ trend for AI-generated beauty advice, brands are rushing to generative engine optimisation in hopes of upping their chances of being recommended.
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
Luxury fashion’s woes keep piling up, and the effects of the attention economy bears much of the blame. Plus, brands prepare for an onslaught of AI shopping assistants and the fragrance boom rolls on. Read on for your concise breakdown of July’s key developments from executive editor Brian Baskin.
Luxury fashion’s woes keep piling up, and the effects of the attention economy bears much of the blame. Plus, brands prepare for an onslaught of AI shopping assistants and the fragrance boom rolls on. Read on for your concise breakdown of July’s key developments from executive editor Brian Baskin.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.