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Marketing

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.

Marketing

How Brands Are Tapping the College Content Machine

Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.


Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.

Retail

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.


Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.

Marketing

The Story Behind Gap’s Gwyneth Paltrow and Apple Martin Campaign

In an exclusive interview with BoF, Gap chief executive Mark Breitbard discussed the strategy behind the mother-daughter campaign for the brand’s premium line, GapStudio.


Direct-to-Consumer

How Wider Pants Altered the Modern Menswear Wardrobe

Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.

Direct-to-Consumer

How Wider Pants Altered the Modern Menswear Wardrobe

Seeking comfort and a vehicle for self-expression, roomier trousers are becoming an even more important part of a man’s wardrobe. But brands have to straddle the line between feeding into the trend and staying true to their unique design philosophies.


Beauty

Exclusive: Aritzia’s Shiny New Beauty Partner

The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.

Beauty

Exclusive: Aritzia’s Shiny New Beauty Partner

The Canadian retailer is collaborating with body care label Salt & Stone to launch an exclusive collection — and apply its accessible, quiet luxury proposition to a whole new category.


Beauty

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.

Beauty

Tinder Swipes Right on Fragrance

LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.


Retail

Jenni Kayne Opens Its First International Pop-Up in London

The California-based brand has launched a pop-up at Selfridges, the first step in a larger global expansion strategy

Retail

Jenni Kayne Opens Its First International Pop-Up in London

The California-based brand has launched a pop-up at Selfridges, the first step in a larger global expansion strategy


Direct-to-Consumer

Peter Do Launches New Label

PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.

Direct-to-Consumer

Peter Do Launches New Label

PD-168, the designer’s latest venture, is a monochromatic, high-fashion take on the work uniform. Just don’t call it a diffusion line.


Sustainability

Nike’s Chief Sustainability Officer Departs

Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.

Sustainability

Nike’s Chief Sustainability Officer Departs

Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.


Creative Class

The Great Fashion Reset | Is Fashion Failing Emerging Designers?

The industry is producing fewer emerging designer success stories, putting its pipeline of creative innovation at risk.

Creative Class

The Great Fashion Reset | Is Fashion Failing Emerging Designers?

The industry is producing fewer emerging designer success stories, putting its pipeline of creative innovation at risk.


Marketing

Fashion Keeps Betting on K-Pop

Internet-favourite brand Guizio — known for its mini-skirts, dresses and sweater-sets favoured by pop stars and influencers — created a capsule collection with the group ahead of its first North American tour.

Marketing

Fashion Keeps Betting on K-Pop

Internet-favourite brand Guizio — known for its mini-skirts, dresses and sweater-sets favoured by pop stars and influencers — created a capsule collection with the group ahead of its first North American tour.


Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.

Retail

Why Brands Started Taking TikTok Shop Seriously

In the last year, TikTok Shop’s sales have ballooned as startups and established labels alike latch onto the platform for sales growth. But sellers will need standout products and content to avoid getting lost in a crowded marketplace.