Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
apparel
Entrepreneurship
Why Jonathan Cohen Is Splitting His Business
The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.
Why Jonathan Cohen Is Splitting His Business
The 15-year-old New York-based womenswear brand is introducing White Label — an accessible offer of button downs, pants and dresses ranging from $350 to $650, aimed at serving priced-out shoppers and future-proofing the business in a challenged retail environment.
Retail
COS Is Building a Bridge Between Mass Market and Luxury
The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.
COS Is Building a Bridge Between Mass Market and Luxury
The H&M-owned brand is drawing customers in search of sophisticated design and those looking for value. Managing director Daniel Herrmann discusses in the BoF-McKinsey State of Fashion 2026 how it strikes its high-low balance.
Sports
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
Why Every Fashion Brand Thinks It’s a Sportswear Label Now
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
Global Markets
Top Designers Shed Secrecy Around Work for Chinese Brands
The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.
Top Designers Shed Secrecy Around Work for Chinese Brands
The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.
Retail
Why Almost Every Brand Is Moving Upmarket
Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.
Why Almost Every Brand Is Moving Upmarket
Brands are elevating their offerings to avoid competition with Shein on the low end or capture high-end shoppers squeezed out by luxury's soaring prices, says the BoF-McKinsey State of Fashion 2026.
Luxury
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
Burberry’s CEO on Turning ‘Britishness’ Into a Global Language
Joshua Schulman reveals how he’s fuelling the brand’s turnaround with a more get-able take on British luxury and a new sense of urgency in the BoF-McKinsey State of Fashion 2026 report.
News & Analysis
The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.
The 10 Themes That Will Define the Fashion Agenda in the Year Ahead
From subdued consumer confidence to AI’s expanding role in business, The State of Fashion 2026 sets out the key challenges and opportunities shaping the industry in the year ahead.
Sustainability
An Innovative Factory Runs Into Sustainability’s Scalability Problem
Heat pumps similar to those widely used in homes and buildings offer a glimpse of how fashion manufacturers might slash their emissions, if only there were a one-size-fits-all solution.
An Innovative Factory Runs Into Sustainability’s Scalability Problem
Heat pumps similar to those widely used in homes and buildings offer a glimpse of how fashion manufacturers might slash their emissions, if only there were a one-size-fits-all solution.
Marketing
How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
How to Market a Hero Product
From J.Crew to Still Here, brands are leaning into hero product campaigns to capture customer attention. But balancing hero moments with broader brand storytelling remains key.
Retail
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Luxury
Prada’s Versace Acquisition Closes, Now the Real Work Begins
The group’s effort to revive the fortunes of the iconic label founded by Gianni Versace will require both patience and pain. ‘The next 12 months will be rough.’
Prada’s Versace Acquisition Closes, Now the Real Work Begins
The group’s effort to revive the fortunes of the iconic label founded by Gianni Versace will require both patience and pain. ‘The next 12 months will be rough.’
Marketing
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
Martha Stewart Is American Eagle’s Latest Bet Against Being Boring
The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.
The News in Brief
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.