Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
advertising
Marketing
Amazon's Ad Business to Challenge Google
Executives are shifting spending from traditional advertising channels to cement their place with Amazon.
Amazon's Ad Business to Challenge Google
Executives are shifting spending from traditional advertising channels to cement their place with Amazon.
Marketing
South African Protesters Ransack H&M Stores Over 'Monkey' Hoodie Ad
Protesters angered by H&M's controversial picture of a black child trashed several of the Swedish fashion group's South African stores.
South African Protesters Ransack H&M Stores Over 'Monkey' Hoodie Ad
Protesters angered by H&M's controversial picture of a black child trashed several of the Swedish fashion group's South African stores.
Marketing
Jil Sander's New Designers on the Future of the Brand
The fashion house has had its fair share of comings and goings. Now, Luke and Lucie Meier are reimagining the brand.
Jil Sander's New Designers on the Future of the Brand
The fashion house has had its fair share of comings and goings. Now, Luke and Lucie Meier are reimagining the brand.
Marketing
The Photographer Behind Benetton’s Ultra-Provocative Campaigns Is Back at the Brand
Oliviero Toscani is returning to the Italian brand, once known for its controversial politically progressive advertisements, amidst a wider cultural climate of increased polarization and activism.
The Photographer Behind Benetton’s Ultra-Provocative Campaigns Is Back at the Brand
Oliviero Toscani is returning to the Italian brand, once known for its controversial politically progressive advertisements, amidst a wider cultural climate of increased polarization and activism.
Marketing
Inside Snapchat’s Battle to Win Back Its Momentum
After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?
Inside Snapchat’s Battle to Win Back Its Momentum
After a tumultuous first year on the public market, Snapchat is under pressure to deliver results. But will advertisers ever see the platform as more than a place to experiment?
Marketing
Top 10 Campaigns of the Season
From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.
Top 10 Campaigns of the Season
From Alberta Ferretti’s Tim Walker-lensed campaign to Miu Miu’s homage to jazz-culture, BoF rounds up the best ads of the Autumn/Winter 2017 season.
Marketing
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
What Makes A Great Instagram Campaign?
In partnership with Instagram, BoF looks at three winning case studies from Louis Vuitton, Adidas and Michael Kors.
Marketing
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
Marketing
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
Marketing
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
Marketing
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
Beauty
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
What Can Luxury Learn from Beauty Influencers?
In a world where earned media often speaks louder than paid marketing, the cost of not nurturing conversation can be high.
The News in Brief
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.