Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
advertising
Marketing
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Tumi Turns To Lenny and Zoë Kravitz For Latest Global Campaign
Tumi has reimagined its core product and tapped Lenny and Zoë Kravitz to share its “generational” story. BoF speaks to rockstar Lenny Kravitz and Tumi creative director Victor Sanz to hear more.
Marketing
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Why Dolce & Gabbana Is Still Frozen Out of China
Two months after Stefano Gabbana called Chinese consumers an 'ignorant dirty smelling mafia,' the brand remains frozen out of the world's biggest luxury market.
Marketing
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Marketing
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Marketing
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Nike's Kaepernick Ad Spurs Spike in Sold Out Items
Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.
Marketing
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Diesel Campaign Takes Stand on Bullying
The brand has recruited some of the world’s most polarising celebrities, from Nicki Minaj to Gucci Mane, to front a new campaign bringing cyber-bullying issues to light.
Marketing
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Slimane and Tisci Tease New Visions Ahead of Big Debuts
The designers are set to make their respective ready-to-wear debuts at Burberry and Celine this month. But for those following along on social media, the action has already begun.
Marketing
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Nike's Exposure From Kaepernick Campaign Valued at $163 Million
The exposure value from the company's campaign has increased almost four times since release, yet its market capitalisation is down $3.4 billion.
Marketing
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
How to Acquire Customers in a Crowded Digital Landscape
As more brands saturate the e-commerce retail space, companies are finding new — and sometimes very old — ways to market themselves.
Marketing
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Marketing
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Marketing
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
Breitling CEO Axed Unsuitable Ads Featuring Women in Shorts and Flight Suits
Georges Kern told the SonntagsZeitung that he intervened after finding complaint letters from people concerned about the ads' portrayal of women.
The News in Brief
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.