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activewear

Marketing

North Face Looks to Training Gear to Boost Sales Beyond Winter

The North Face, whose jackets are ubiquitous on ski slopes and climbing expeditions, is making its biggest push yet to get consumers to wear its gear in the gym.

Marketing

North Face Looks to Training Gear to Boost Sales Beyond Winter

The North Face, whose jackets are ubiquitous on ski slopes and climbing expeditions, is making its biggest push yet to get consumers to wear its gear in the gym.


News & Analysis

Nike to Launch Collaboration with Chitose Abe’s Sacai

BoF can exclusively reveal that Nike is set to launch a new fashion collaboration with Chitose Abe’s inventive Japanese label Sacai.

News & Analysis

Nike to Launch Collaboration with Chitose Abe’s Sacai

BoF can exclusively reveal that Nike is set to launch a new fashion collaboration with Chitose Abe’s inventive Japanese label Sacai.


News & Analysis

Why Are Sportswear Giants Nike and Adidas Embracing Fashion?

BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.

News & Analysis

Why Are Sportswear Giants Nike and Adidas Embracing Fashion?

BoF examines the strategies behind the uptick in the fashion activities of the world’s leading sportswear giants.


Financial Markets

Lululemon Boosts Forecasts After Strong Holiday Season

Lululemon Athletica Inc., the maker of yoga- inspired clothing, gained as much as 9.4 percent in early trading after strong holiday sales prompted the company to raise its fourth-quarter forecast.

Financial Markets

Lululemon Boosts Forecasts After Strong Holiday Season

Lululemon Athletica Inc., the maker of yoga- inspired clothing, gained as much as 9.4 percent in early trading after strong holiday sales prompted the company to raise its fourth-quarter forecast.


Retail

Surf’s Up for Indie Brands

New wave surfwear labels such as Saturdays and Cuisse de Grenouille are rising from the rubble of the ‘big three’ surf brands.

Retail

Surf’s Up for Indie Brands

New wave surfwear labels such as Saturdays and Cuisse de Grenouille are rising from the rubble of the ‘big three’ surf brands.


Global Markets

Lululemon Founder's Family Bets on Casual Luxury with New Retail Venture

It remains to be seen whether Kit and Ace's simple line of basic black, white, navy and gray t-shirts can gain the same traction as Lululemon's products.

Global Markets

Lululemon Founder's Family Bets on Casual Luxury with New Retail Venture

It remains to be seen whether Kit and Ace's simple line of basic black, white, navy and gray t-shirts can gain the same traction as Lululemon's products.


News & Analysis

Streetwear Boosts Lululemon Profits

NEW YORK, United States — Lululemon Athletica Inc., the yogawear maker that ended a dispute with its founder last month, raised its full-year

News & Analysis

Streetwear Boosts Lululemon Profits

NEW YORK, United States — Lululemon Athletica Inc., the yogawear maker that ended a dispute with its founder last month, raised its full-year


News & Analysis

'Athleisure' Trend Booms As Sweatpants Leave the Gym

An increasing number of women are sporting yoga pants and dressy sweat pants rather than jeans or slacks. And for many guys, sneakers and hoodies have become workwear.

News & Analysis

'Athleisure' Trend Booms As Sweatpants Leave the Gym

An increasing number of women are sporting yoga pants and dressy sweat pants rather than jeans or slacks. And for many guys, sneakers and hoodies have become workwear.


News & Analysis

Men's Swimwear Market Grows Up

No longer characterised by 9-inch board shorts and graphics targeting teenagers, the men's swimwear market is growing and giving rise to a wave of brands with broader lifestyle propositions.

News & Analysis

Men's Swimwear Market Grows Up

No longer characterised by 9-inch board shorts and graphics targeting teenagers, the men's swimwear market is growing and giving rise to a wave of brands with broader lifestyle propositions.


Retail

Killing the Skinny Jean

Skinny jeans have reigned supreme for years. But now a whole host of alternatives, from yoga pants to fancy sweatpants, have cropped up.

Retail

Killing the Skinny Jean

Skinny jeans have reigned supreme for years. But now a whole host of alternatives, from yoga pants to fancy sweatpants, have cropped up.


Technology

Bits & Bytes | Nordstrom Buys Trunk Club, India E-Commerce War, Amazon and Yoox

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Nordstrom Buys Trunk Club, India E-Commerce War, Amazon and Yoox

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


News & Analysis

The Three P’s of Lucas Hugh: Product, Positioning, Persistence

With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.

News & Analysis

The Three P’s of Lucas Hugh: Product, Positioning, Persistence

With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.