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activewear

News & Analysis

Lululemon Opens Workout Studio Where Visitors Can Borrow Clothes

The activewear company has always leaned into fitness classes, but this expansion allows it to monetise its experience-based offerings.

News & Analysis

Lululemon Opens Workout Studio Where Visitors Can Borrow Clothes

The activewear company has always leaned into fitness classes, but this expansion allows it to monetise its experience-based offerings.


News & Analysis

How Champion Hit the Fashion Jackpot

The century-old brand best known for basic gym attire is experiencing an unlikely revival as it benefits from the rise of throwback culture and streetwear.

News & Analysis

How Champion Hit the Fashion Jackpot

The century-old brand best known for basic gym attire is experiencing an unlikely revival as it benefits from the rise of throwback culture and streetwear.


Retail

Adidas Chief Says It’s Time for Reebok to Start Growing Again

The German company has closed under-performing Reebok stores and allowed some licensing deals to expire, while allocating more resources to marketing.

Retail

Adidas Chief Says It’s Time for Reebok to Start Growing Again

The German company has closed under-performing Reebok stores and allowed some licensing deals to expire, while allocating more resources to marketing.


News & Analysis

Nike Faces Demand to Recall Sneakers as Muslims Object to Design

A petition demanding a recall of the product has raised 16,000 signatures.

News & Analysis

Nike Faces Demand to Recall Sneakers as Muslims Object to Design

A petition demanding a recall of the product has raised 16,000 signatures.


Marketing

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.

Marketing

Nike's Kaepernick Ad Spurs Spike in Sold Out Items

Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company's online sales from Thomson Reuters.


News & Analysis

Hood by Air's Shayne Oliver Collaborates with Colmar

With his brand still on hiatus, the designer has entered a three-season partnership with Colmar, launching on September 18.

News & Analysis

Hood by Air's Shayne Oliver Collaborates with Colmar

With his brand still on hiatus, the designer has entered a three-season partnership with Colmar, launching on September 18.


News & Analysis

Outdoor Voices Seeks Its Second Act

The brand that helped define the athleisure aesthetic faces stiff competition from new labels and activewear giants. Founder Tyler Haney says she has a plan to stand apart, including the launch of its first swimwear line.

News & Analysis

Outdoor Voices Seeks Its Second Act

The brand that helped define the athleisure aesthetic faces stiff competition from new labels and activewear giants. Founder Tyler Haney says she has a plan to stand apart, including the launch of its first swimwear line.


News & Analysis

Nike Makes Push Into Fashion with Matthew Williams Collaboration

By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.

News & Analysis

Nike Makes Push Into Fashion with Matthew Williams Collaboration

By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.


Financial Markets

The Top 10 M&A Targets in Activewear

Emerging activewear brands are on the rise as consumers look beyond ubiquitous sportswear giants. BoF identifies the top acquisition targets in the space.

Financial Markets

The Top 10 M&A Targets in Activewear

Emerging activewear brands are on the rise as consumers look beyond ubiquitous sportswear giants. BoF identifies the top acquisition targets in the space.


News & Analysis

Lululemon Beats Estimates After CEO Exit

The latest results signal that the company’s plan is on track.

News & Analysis

Lululemon Beats Estimates After CEO Exit

The latest results signal that the company’s plan is on track.


News & Analysis

Amazon Said to Make Sportswear Push in Industry-Jolting Move

It is unwelcome news for activewear companies already struggling to stand out in a sea of competition and discounts.

News & Analysis

Amazon Said to Make Sportswear Push in Industry-Jolting Move

It is unwelcome news for activewear companies already struggling to stand out in a sea of competition and discounts.


News & Analysis

Walmart Heirs Snap Up Rapha, the British Bikewear Brand

"A slew of hungry investors, which included LVMH and the Italian private equity group Investindustrial, started to circle when rumors of a possible

News & Analysis

Walmart Heirs Snap Up Rapha, the British Bikewear Brand

"A slew of hungry investors, which included LVMH and the Italian private equity group Investindustrial, started to circle when rumors of a possible